Danielle Weil
Launch copy and strategy for online businesses. Launch copywriter for Todd Herman, Ryan Levesque and Danny Iny
Bio
Book a call with me if you run an established online business and your next launch, offer or message isn't coming together. The problems I'm most useful for: - You have a launch date and no plan for what goes out when: emails, sales page, videos, upsell. - Your sales page gets traffic and doesn't convert, and you can't tell if it's the offer, the promise or the copy. - Your message worked two years ago and your audience has moved on. You need the next version of it. - You hate launching and every launch feels like starting from zero. - Your email list is big and quiet. People open and don't buy. - You have a copywriter or a team writing for you, and the copy drifts off brand. - You've written everything yourself for years and want an expert to tear it apart before it goes live. Bring the real thing: the sales page, the email sequence, the launch calendar, the numbers from your last launch. I'd rather work on your actual copy than talk theory. Expect me to ask who exactly you're selling to, what the big promise is, and what happened at each step of your last launch. I don't believe in overhyped copy. The copy that converts best for my clients sounds like them on a good day: clear, specific, and honest about what the offer does. I started DW Copy in 2006 and have written launch copy for 6, 7 and 8 figure business owners ever since. Clients include Ryan Levesque, Todd Herman, Danny Iny, Josh Turner and Selena Soo. After one launch, Todd Herman said 90 Day Year's conversion rates and earnings per lead were the highest they'd ever had. I write email sequences, long-form sales pages, video scripts, landing pages and funnel copy, and I've been the strategist behind dozens of 5 and 6 figure launches and promotions. From 2016 to 2022 I also worked as a copy chief, directing copywriting teams to keep a brand's copy on message. Launch planning is a big part of my work: the target audience, core messaging, big promise, offer, upsell path and email schedule. Over the years I've built my own systems for writing high-converting copy faster, and I'm happy to share them. At this point in my career I want to do more meaningful work, and helping founders on GrowthMentor is part of that.
Expertise
Copywriting
Bring me the sales page, email or video script you're about to ship, or the one that already flopped. We'll find where the reader stops believing you and fix the promise, the proof and the call to action. I've written launch copy since 2006 for clients like Todd Herman, Ryan Levesque and Danny Iny: sales pages, email sequences, video scripts and funnel copy. The goal is copy that sounds like you and still sells.
Go to market strategy
For your next launch, before anything gets written. We'll work out who it's for, the core message, the big promise, the offer, the upsell path and the email schedule, then put it on a calendar you can follow. I've been the strategist behind dozens of 5 and 6 figure launches and promotions. Bring your last launch's numbers and we'll start from what happened.
Email marketing
Your list is big and people open, but they don't buy. Or you need a launch sequence and don't know how many emails or what each one does. Bring the sequence or the last ten emails you sent. I've written launch and nurture email sequences for 6, 7 and 8 figure online businesses for almost twenty years, and subject lines are a favorite topic.
Branding
For the message that stopped landing. Your business has grown, your audience has changed, and the way you describe what you do no longer fits. We'll find the next version of your message, in words your buyers already use. Messaging is where every launch I plan starts.
Building a team
You've hired a copywriter or a small team and the copy keeps drifting off brand, or you write everything yourself and want to hand some of it off. From 2016 to 2022 I worked as a copy chief, directing copywriting teams to keep a brand's copy on message. We'll work out what to hand off, how to brief it, and how to review it without rewriting it all yourself.
Industries
E-Learning
For course creators and online educators. Bring me the program you're about to launch, or the one that sold less than you hoped, with its sales page and emails. Most of my launch work since 2006 has been for online business owners selling courses and programs, including Todd Herman's 90 Day Year and Danny Iny. We'll find where your launch lost people and what to change before the next one.
Consulting
For coaches, consultants and experts who sell what they know online. Bring me the offer, the page that sells it and the emails that lead to it. I've written launch copy for experts like Todd Herman, Selena Soo and Josh Turner. We'll get your offer and your promise clear enough that the right people say yes and the wrong ones don't book.