FOAF: Fraction of a Fractional CXOs
Chief Marketing & Brand Officer
Senior marketing leadership without the full-time hire. Brand strategy, campaigns, messaging, execution, and team leadership and development
Daniel Schapira
Business & Marketing Strategy Advisor
New York, United States (-05:00 UTC)from New York, United States
Usually responds in 11 hour
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
3 reviews / 5 sessions
Tue
20
Next availability
Excellent session about B2B sales! Thanks, Daniel.
Yuli Azarch
Great call with Daniel. We talked about how make brand awareness investments and how to track them. We talked about aided unaided surveys, on what platforms to run them, measuring penetration amongst target audiences, and so on. Thanks!
Nuno Pereira
Bio
I’m a business growth advisor and trusted partner to B2B leaders who need to pinpoint and fix what’s blocking revenue. Whether it’s misaligned strategy, messaging that falls flat, or teams pulling in different directions, I help companies get unstuck and win the buyers who matter most. With executive experience at IBM and eBay, I’ve led global brand transformations, launched award-winning campaigns, and helped organizations unlock billions in new market revenue. My expertise spans AI, SaaS, professional services, and digital transformation. I blend buyer psychology with data-driven hands-on leadership to deliver measurable business outcomes that show up in the pipeline and P&L I don’t suggest generic playbooks or “random acts of marketing.” I diagnose the real blockers -- clarifying your value proposition, aligning your teams, and building actionable strategies that drive growth. CEOs and boards trust me to modernize their brand, accelerate sales cycles, and transform overlooked companies into industry leaders.
Expertise
Branding
Brand marketing, brand strategy, building brand equity. Experience brand marketing executive. Led worldwide B2B Masterbrand, Cloud, and AI marketing campaigns at IBM.
Content marketing
Using research (data, customer input, etc.) to create a strategy that gets the right message to the right person at the right time. Manage campaigns and budgets to continually optimize.
Go to market strategy
A strategy that aligns ICP, messaging, value prop, operations, process, procedures, channels, partners, budgets, etc. to achieve business objectives.
Growth marketing
Marketing strategies that make 'everything' else easier -- especially sales. With primed prospects who start out wanting to do business with you, sales cycles are shorter and more efficient, lowering SG&A.
Influencer Marketing
At eBay, I led a transformative influencer marketing program targeting Gen Z audiences, focused on empowering creators to show their genuine eBay experiences, building trust and community engagement.
Toolkit
Zoom
At this point, we've all used zoom, right :)
Experience
Partners4
Strategic Advisor to B2B FoundersDone with you coaching for founder and owner led B2B agencies and services businesses. Build the positioning and GTM that makes the right buyers come in pre-sold. Special tracts for first time entrepreneurs and those seeking improved sales to mid market and enterprise customers. • Transformed agency positioning and GTM → 40% increase in average deal size • Turned a "best-kept secret" agency's gatekeepers into advocates and out-of-market buyers into pre-sold prospects • Revised SaaS brand value proposition, aligning portfolio architecture and messaging to the buying journey • Built ICP-targeted marketing strategy to increase pipeline and close rates for professional services firm • Created GTM strategy to reach new client segments for public health software company For founders ready to invest in structural change. If you want lead-gen hacks to test on nights and weekends, we aren't a fit.
Promoted to lead IBM's worldwide B2B Masterbrand, Cloud, and AI campaigns, overseeing a $xxxM+ budget. • Repositioned IBM as a top-5 enterprise AI and Cloud leader; Effie Award-winning campaigns across TV, digital, video, social, OOH, print, and events. • Double-digit% lift in awareness and consideration for IBM Cloud and Watson/AI among C-suite and IT/developer audiences • 90%+ increase in digital engagement through improved analytics, dynamic creative, and attribution • Improved global campaign and media budget efficiencies; $2M/year reinvested
Partnered directly with the CMO to restructure operations and execute global campaigns across strategic growth segments. • Contributed to $1B in new AI consulting signings and 16% mobile revenue growth • Restructured operations to focus on strategic segments → 9x faster revenue growth
Advised sales, product, and marketing teams on go-to-market architecture and product roadmaps for emerging tech. • Engineered resource allocation model that doubled the sales pipeline and cut annual resource expense 5% • Defined personas and built sales enablement content for solutions contributing to $25B Smarter Planet revenue
Advised C-suite executives on revenue growth, profitability, and restructuring across global markets. • Defined IoT positioning for China → $1B+ in new market revenue • Business plans for $340M+ revenue growth in Europe and $230M+ in Latin America