All mentors

Daniel Cardona

Head of Marketing

Puerto Escondido, Mexico (-05:00 UTC) Spanish, Englishfrom Bogotá, Colombia
Usually responds in 1 day
Free
Price per hour
60 min
Time Blocks Available
4.93
25 reviews / 42 sessions
Fri
30
Next availability

Bio

Why this is relevant? You'll find that the tools, hacks, and other awesome resources that you can learn from other mentors, what I'll invite you to do is thinking first in your set of problems/opportunities what is your #1 goal that will affect your short term results and how can we beat the crap out of that number. After helping grow torre.co, a professional network that connects remote workers with top opportunities, from 600K to 1MM I've learned that there are multiple ways to get to your goal, you just to have a process or a system in mind that you are tracking and understanding what is it that you are doing and how are you leveraging those assets. That was 2020, from that I've created 3 content machines (the lastest one is my current podcast is in Spanish, happy to share some insights around that), I've helped early stage founders get their strategy/narrative together, build out scripts to get all the information from customers, understand JTBD frameworks to adapt your comms plan towards "serving your customer achieve more than they will", and quite a few more things. What value can you get? - Questioning the status quo, are you doing what you need to do or what that urgent matter that's been in your 2-do list for weeks? - Get your shit together, I've been in the rabbit hole of the next shiny thing, please don't do it, I'll teach you how to delete that mindset. - I have a lot of insights from being at scrappy startups to do things with low budget, common' now I'm from Colombia where USD is 4x as strong as COP. - How to generate ideas if you're stuck on not seeing a way around things, and if we are lucky we might even prioritize those ideas and help you get a straight plan from there - Growing is also about having the right people onboard, trust me setting up your values and the ultimate guide to work for you, will help you and others a lot.

Expertise

  • Content marketing

    How to create a Content Machine from scratch without breaking the bank, from the planning, research, diagramming, starting and distributing the content for your audience. I can guarantee you already have that in your head, we just need to put some numbers there

  • Copywriting

    1st rule of copywriting? Write short, choppy, copy. Everyone will thank you for that, your customers, your coworkers, and hey even your BF or GF. I will guide you on how to improve your copywriting skills. What are my top mentors/books on the topic, and what I've learned adapting messaging from consensus. Hint: Just don't do it, ever.

  • Mindset coaching

    I'll teach you tips and tricks on how to coach the topic, not the people, how to create a safe environment for your people to tell you how they feel without you feeling vulnerable. How to create remote 1:1's that will add value to you and to others, and how can you make them effective by your own terms

  • Product launches

    Get your deck first. Learn how to tell a story to yourself and your co-founders/workers Know your audience well. Create the collateral from the principal Deck. Beat the crap out of the distribution. Measure, get new hypotheses, write them down, share the learnings. Rinse, Rise, repeat End.

  • Technology and tools

    I have a framework for almost anything, I've put together a list of almost 10K resources that you can steal and use to your advantage, don't worry I steal them too, so we will be fine. 🤙🏽 HINT: I've you haven't seen Everything is a remix or read Steal like an artist you are overdoing your work

Toolkit

  • Leadpages logo

    Leadpages

    Building things in this platform is great, so easy to use and great from mobile, ask me how to optimize and plug and play several things, You are going to need one LP builder in your life just make sure you feel comfortable using it

  • Semrush logo

    Semrush

    After using this baby for almost 3 years now, I know that I know nothing about it! every new update will get your head with a lot of information, I can bypass 3-4 years of learning and you'll do wonders with my knowledge.

Industries

  • Commercial Lending

    Giving capital for latam smbs who wants to grow their international business but lack the capital to do it. I’ve did the rebranding the new website, created the positioning statements and the marketing machine to acquire leads

  • Advertising

    Work in several agencies to achieve businesses objectives, I used to be account director and a media planner in a programmatic agency. I was in charge of the media planning, advertising tactics and client budget execution

Experience

  • Vozy

    Head of Marketing

    We are trying to give time back to people! 🔥⏲ Life's too short to call an endless IVR with multiple streams and NO result. We are building the technology that will allow people to interact with brands via voice channels in a completely different way. We have a voice robot that will enable your customers to live a different experiences when they call you or when you need to call them, use your contact center to CONTACT humans, not to bored them. Want to know how can we revolutionize your industry? Let's talk! 🎙

    SaaSOtherB2B

  • Bridge for Billions

    Social Impact and Startup Mentor

    I help social startups grow, scale and transform their business model via the scientific method. Optimizing their narrative, creating compelling structures and sharing that in a proper way

    Other

  • Torre

    Growth Marketer
    •torre.co

    Torre is a moonshot 🚀 startup building platforms that will make work fulfilling for everyone around the world. Currently, we’re working on a decentralized platform for reputation management that allows people to uncover talent and unlock opportunities. My objective is to build awareness, grow and activate users, manage inbound marketing funnels, manage a team of 16 to succeed in their day-to-day activities, establishing research process and strategy definition. By creating virtual-event and treating them both as a branding and a lead-gen machine we were able to connect ecosystems, entrepreneurs, innovators, and talent in a way that maximizes meaningful interactions. So far, we’ve work together to host hugely successful events such as Fulfilling Work LIVE, Trabajando el Futuro, Unconf 2020, Talento 2020, Remote Talent 2020. Our new user rate is growing 10x WoW, using a mix between paid, owned and earned media channels. We’ve also published an eBook called REMOTER - the definitive how-and-why guide to building successful remote teams.

    SaaSB2BB2COther

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