Claire Bough

As a content marketer, I’ve enjoyed lending my skillset to a variety of industries—from retail-based small businesses to EdTech, B2B SaaS, enterprise eCommerce, and professional services. With over a decade of experience under my belt, I now help lean teams harness the power of strategic content. I’m here to share what I’ve learned about strategizing, managing, and creating content throughout the funnel. My philosophy is that brand and SEO go hand-in-hand, even in our current era of AIO. Your messaging and positioning are just as important as your search-optimized pages. What makes me different? ✅ I'm actively navigating the AI search revolution and can help you adapt. ✅ I understand both the technical and brand sides of content marketing. ✅ I have top-down experience from creating content strategies, managing workflows & prioritizing, and writing authoritative content I specialize in helping teams build content strategies that strengthen their brand while improving discoverability. From SEO fundamentals to AI optimization, I'll help you create content that works as hard as your product does. I especially love helping smaller teams punch above their weight with strategic content. Let's turn your expertise into content that attracts, educates, and converts your ideal customers. Learn more about me and see my work at www.clairebough.com

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  Branding

  Strong brands show up consistently across every touchpoint. Having worked with numerous B2B SaaS companies, I'll help you develop a brand that's memorable, trustworthy, and perfectly positioned for your market. Because in B2B, trust is everything.

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  Content marketing

  Content is more than just filling a blog, it's your 24/7 sales team. I'll help you build a content strategy that positions your company as a thought leader while driving real business results. From ideation to distribution, let's create content that your audience actually wants to read and share.

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  Copywriting

  Great copy is the difference between a visitor and a customer. I'll help you find your brand voice and craft messaging that resonates with your B2B audience. From website copy to thought leadership pieces, let's make every word work harder for your business.

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  Product marketing

  Technical products need human stories. I'll help you translate complex features into compelling benefits, position your product in a crowded market, and create content that bridges the gap between what you build and what customers need to hear.

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  SEO

  SEO isn't dead, it's evolved. With experience from old school days to the AI era, I'll teach you what actually moves the needle today. Whether it's technical SEO, content optimization, or adapting to AI search results, I'll help you get found by the people who matter most.

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  Klaviyo

  4 years of experience

  I'm well-versed in using Klaviyo to build out e-commerce nurtures and engaging newsletters that keep customers engaged throughout the funnel. From developing a strategy to building and monitoring progress, I'm happy to help!

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  Ahrefs

  9 years of experience

  My bread and butter for content research and strategy. I'll teach you how to find the gaps your competitors miss, track what actually matters, and build data-driven content strategies. These tools are powerful—I'll show you how to use them efficiently.

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  Semrush

  9 years of experience

  Semrush is an excellent all-in-one tool that I especially love for keyword tracking, competitive analysis, and content optimization. I've helped set up company accounts and can also plug into the system you've already set up.

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  SaaS

  I have years of experience creating content strategies for software companies. Expert in translating technical features into compelling thought leadership.

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  Non Profit

  When possible, I've offered pro bono services to mission-driven nonprofits that align with my values. I enjoy helping resource-strapped organizations develop better website strategies.

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  EdTech

  I've written content throughout the funnel for EdTech companies, partnering closely with product marketing to create campaigns that further product enablement, usage, and product education.

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  Small and Medium Businesses

  I love working with small and medium businesses that need a strategic roadmap for organic marketing. I've served businesses across a variety of industries, including furniture and design, food and beverage, DTC, and professional services.

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  E-Commerce

  I can help solve unique e-comm marketing challenges with my brand copywriting experience and knowledge in SEO & AIO. Currently, I help e-comm brands show up to the right audience and figure out how to better convert online.