Catia Nunes

I’ve led CRO initiatives that significantly improved lead quality and conversion rates across paid channels and landing pages. At a high-growth SaaS company, I managed A/B testing, landing page optimization, and funnel experiments that helped double demo conversions YoY. My CRO approach blends data insights, user behavior analysis, and collaboration with design/content teams to continuously test, learn, and scale what works.

I’ve spent the past 5+ years building and scaling demand gen programs for a hyper-growth SaaS unicorn. From paid media and ABM to lead funnel optimization and pipeline reporting, I focus on driving measurable results. I’ve helped generate $25M+ in pipeline in a single year and work across all stages of the funnel—from strategy to execution. Whether you're starting from scratch or optimizing what’s already in place, I can help you build a demand engine that performs.

With over 5 years in growth marketing, I’ve led strategies that delivered both rapid experimentation and long-term pipeline growth. From paid acquisition and funnel analysis to landing page optimization and A/B testing, I focus on what drives real results. I’ve worked across B2B and B2C, in-house and agency-side, managing budgets from $2K to $250K/month and consistently exceeding targets with a test-and-learn approach grounded in data.

I’ve managed high-performing PPC campaigns across Google Ads, LinkedIn, and Meta for both B2B and B2C brands, including a global SaaS unicorn. My approach blends strategic structure, keyword/audience refinement, A/B testing, and full-funnel analysis to drive efficient growth. I’ve delivered over $25M in pipeline with 13x ROI, and I’m experienced in scaling accounts, fixing underperforming campaigns, and aligning PPC with business goals and sales cycles.

I’ve used Figma to collaborate with designers on landing page mockups, ad creatives, and CRO tests. I use Figma to review layouts, provide feedback, and make light edits for performance-focused assets. It’s been especially helpful for aligning paid media campaigns with design teams, ensuring creative and messaging work together to drive conversions. I use it as part of my regular workflow for campaign and funnel optimization.

I’ve been managing Google Ads campaigns across B2B and B2C, both in-house and agency-side. From strategy and setup to optimization and reporting, I’ve handled budgets from $2K to $250K+/mo and consistently driven high ROI, including $25M+ in pipeline and a 13x return. I specialize in keyword strategy, audience segmentation, conversion tracking, and scaling performance through smart bidding, ad testing, and funnel alignment.

I’ve been using ChatGPT since 2024 to streamline marketing workflows, accelerate content ideation, and enhance paid media strategy. I use it regularly to draft ad copy, brainstorm campaign angles, structure A/B tests, and even support reporting and analysis. It’s become an integral part of how I work—especially for speeding up creative processes and scaling client work efficiently without compromising quality.

I’ve been using Google Analytics to track and analyze user behavior, campaign performance, and conversion paths across websites and landing pages. I’ve worked extensively with both Universal Analytics and GA4, using event tracking, UTM parameters, and goal setup to evaluate full-funnel performance. GA is a key part of how I measure paid media ROI, identify drop-offs, and optimize user journeys for stronger conversion outcomes.

I’ve been running LinkedIn Ads primarily for B2B lead generation and ABM campaigns targeting enterprise buyers. I’ve managed everything from strategy and audience segmentation to creative testing and optimization. My focus is on generating qualified pipeline through effective targeting, compelling messaging, and clear funnel alignment. I also use LinkedIn organic strategically to amplify brand presence and engage decision-makers.

I’ve been using Looker to analyze campaign performance, lead quality, and full-funnel metrics across paid media and demand gen programs. I use Looker dashboards to identify drop-offs, optimize spend, and report on pipeline contribution. It’s been a key tool in connecting marketing activities to revenue, understanding attribution, and making data-driven decisions. I also collaborate with data teams to build or refine dashboards tailored to campaign goals.

I’ve used Marketo to support demand generation and lead nurturing campaigns, primarily in B2B SaaS environments. I’ve built and optimized linkedIn and email programs,and lead scoring models, and worked closely with MOPs teams on integrations with Salesforce and attribution tracking. Marketo has been essential for executing full-funnel strategies, aligning with sales, and driving qualified pipeline from paid media and inbound channels.

I’ve been using Salesforce to track lead and pipeline performance, align marketing efforts with sales outcomes, and troubleshoot attribution issues. I regularly analyze campaign influence, lead quality, and funnel progression using custom reports and dashboards. I’ve also partnered closely with RevOps and MOPs teams to improve lead routing, implement UTM tracking, and ensure marketing-sourced pipeline is accurately measured and reported.

I’ve used Tableau to visualize and analyze marketing performance data across channels, helping teams make smarter, faster decisions. I’ve leveraged dashboards to track campaign ROI, pipeline impact, and lead trends. It’s been especially useful for uncovering insights across paid media, sales cycles, and funnel stages. I’ve also worked closely with data teams to ensure Tableau reports reflect real-time marketing and revenue performance.