Co-Founder, COO/Chief Storytelling Officer
Powers of Persuasion Over the past 8+ years, I've worked with hundreds of businesses (from startups to Fortune 500s) to help them craft messages that are engaging and designed to inspire action. I also teach and coach negotiation, frequently helping with salary negotiation. Time to Scale? My business partner and I scaled from idea to an award-winning animation studio with an incredible client list. We're a designated Great Place to Work, as well as certified B Corp, with a strong team culture and high growth (and low turnover). Get Outside Your Own Head I'd love to talk through your challenges and provide actionable insights. Let's turn your ideas into reality. Favorite Business Systems: EOS, Profit First Strengthsfinder: Woo (as in persuasion), Activation, Adaptation, Positivity, Communication Favorite growth motto: "Bias towards action!"
In order to get their support, your funders need to understand you. This happens when you can get out of your own head and knowledge, and into their heads. I can help you write and structure your pitch so that the audience both understands AND cares, to increase your odds of their $upport.
We've enjoyed some major benefits and perks from bootstrapping: You're beholden to no one, you spend your time on your project rather than fundraising, and you're forced to work smart and scrappy.
How do you get your audience to care enough to pay attention in the first place? Then, how do you move them to action? The right words will dramatically increase your conversion rates. I specialize in persuasive marketing and message consulting, having done this work as a specialist for hundreds of brands. This work is essential to pitches, webcopy, video scripts and ads that actually sell.
Usually, the best idea only comes after a lot of bad ideas. I can help you brainstorm and strategize how to quickly test new approaches to growth. I'm experienced in leading a growth-centric team, and can help you design a culture empowering employees to iterate and improve systems for growth.
Let's be real: Sometimes the biggest obstacle is ourselves. Whether you're struggling with impostor syndrome or lack of imagination, I can help you uncover and overcome your own self-limiting beliefs.
Growing usually means working with more humans (clients, partners or employees)... and humans can be really challenging. I'm happy to be a listener/advisor to help you get through whatever you're facing.
Asana is the company-wide project management tool we use. It provides our project dashboards, allows us to assign tasks to others, as well as a place to take and share meeting notes.
One side of our business (Simplicity Metrics) develops and maintains Wordpress sites for clients, sometimes designing and integrating CRMs like CiviCRM.
I’ve been running an award-winning explainer animation studio (Next Day Animations) for over a decade. Aside from our in-demand videos that explain complex ideas quickly and persuasively, we’re also a B Corp and known for our supportive and engraving work culture.
As a co-founder at a digital agency, I’ve worked with hundreds of clients and gotten to wear just about all the hats over the years (sales, productions, writing, etc.).
At Next Day Animations, we make persuasive and engaging explainer videos, designed to make complex information easy to understand. Over the years my role has evolved with our growth, including sales, production, marketing, scriptwriting and now primarily supporting the growing team in a leadership-focused role.
Developed public policy materials and programming, including issue campaign coordination and statewide event management. Organized political actions, press events and community forums on housing and education funding.
Regional city coordinator/senior organizer for "Stand Up! Chicago" economic justice campaigns. Directed educational and political actions and events, created new media communications, trained member-organizers and supervised staff.
Managed graduate student housing and building staff, redesigned department website.
