Bio
Hi there! My career has largely been as a marketing generalist, specializing in marketing operations and sales enablement. I have over a decade of experience working across strategy, operations, technology, programs, sales and process improvement.
My career has largely been spent at the intersection of marketing and operations, figuring out how all the moving pieces fit together and, more importantly, how to make them work better and at scale. I’ve worked across digital marketing, marketing operations, CRM and automation, analytics, campaign strategy, project and program management, content creation and martech strategy.
I’m particularly good at stepping into complicated environments and finding the gaps: disconnected systems, inefficient processes, unclear ownership, broken workflows, inconsistent data, or marketing programs that have grown organically without a scalable structure. Primarily in smaller/start up environments with smaller resources and budgets. I enjoy thinking outside the box by taking those problems apart, understanding how the pieces interact, and building practical solutions that make the organization more effective.
I also have extensive experience in healthcare marketing, which has given me a strong understanding of what it takes to market in a complex, highly regulated environment. Healthcare adds layers of compliance, data considerations, multiple stakeholders, complicated (and long) sales cycles, and organizational complexity that require marketers to think beyond traditional campaign execution.
My mentoring style is practical and collaborative. I’m not interested in giving you a theoretical marketing answer that doesn’t work inside your organization. I’d rather understand the problem you’re actually facing, help you identify what’s getting in the way, and work through a solution you can realistically implement.
I’m especially interested in helping marketers in hybrid roles who are becoming more strategic in their careers, taking ownership of operations or technology, inheriting a messy marketing ecosystem, or simply trying to figure out how to make marketing work better.
