I lead HSBC's global marketing websites focusing on improving their performance, raising data maturity and driving value for the company across almost 100 sites globally.
Banking
Brian Flanagan
Product Leader
London, United Kingdom (+00:00 UTC) Englishfrom Toronto, Canada
Usually responds in 8 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
16 reviews / 21 sessions
Tue
27
Next availability
Bio
I've spent my career working to deliver exceptional products that drive value for companies and their customers. This comes with alignment to strategy and strong relationships between product management, technology, design and growth, all with sound analytics to measure results. I work with mentees from C-suite to front line to provide guidance and insights.
Expertise
Building a team
I've built teams from first hires in a start-up organization to structuring teams of 50+ people in large corporations to better deliver value and alignment. My focus is always on getting the most from people and helping them to have context and focus.
Conversion rate optimisation
I have many years of experience in building tracking and reporting and developing hypotheses and roadmaps to understand and improve conversion rate. Integrating AB testing or pre-/post- testing to determine the impact of efforts.
Idea validation
Working with Design and Engineering, I have substantial experience in capturing requirements and customer input and working on prototypes, business modelling and more as a means to evaluate ideas and their potential value to an organization.
Product analytics
I can provide guidance on a strategic as well as tactical level on how and what to measure in your products so that you know what is going on and why. Aligning product metrics to corporate goals to ensure that the right things are being created and delivering what the business needs.
Product management
I can help to align your product strategy to corporate goals and to build a roadmap to deliver what is needed. I can also help to build processes to ensure that there's alignment and visibility across the organization.
Venting frustration
Happy to be a neutral listener and to help to understand or provide guidance for solutions when things are not going well. If you need to get something off your chest, that's OK too!
Toolkit
Amplitude
I've user Amplitude to create dashboards and reports to provide an accurate view of business performance as well as to deep dive into issues that customers were having. I've created cohorts to feed into e-mail campaigns and to track performance of specific groups of users.
Jira
I've used Jira as a source of truth to manage development as well as to keep a backlog of ideas. I've run a migration from on-premise to cloud and used their roadmapping and planning tools as well as the more tactical elements. I can help teams with using it more effectively and ensure that there's visibility and clarity as to what is being created and when.
Looker
I am learning Looker at the moment but can provide my experience and expertise with analytics to help you to build the reports that will help you to understand your business and to improve your insights.
Stripe
I've setup products in Stripe and worked with dev teams to integrate. I have used it's reporting capabilities and to leverage campaigns to drive adoption.
Industries
Travel Agency
I have 10 years at Expedia running online for their Canadian POS and standing up and running their POS in Latin America, 3 years at Travelport leading transformation and modernization and 1 at Viator.
Travel Agency
I have 10 years at Expedia running online for their Canadian POS and standing up and running their POS in Latin America, 3 years at Travelport leading transformation and modernization and 1 at Viator.
Travel
I have 10 years at Expedia running online for their Canadian POS and standing up and running their POS in Latin America, 3 years at Travelport leading transformation and modernization and 1 at Viator.
Real Estate
CPO at Strike/Purple Bricks. Working on disrupting traditional agency models. Platform assessments, product strategic alignment, ELT member. Leading team transformation and focus.
Experience
I lead Purplebricks Product management and Design teams. In my role, I am leading the company transformation from a traditional estate agency to a technology company that does real estate sales and lettings.
Real EstateResidentialRental Property
I lead Viator's top of funnel team focusing on the consumer experience from landing to checkout. I work with a team of Product managers, designers, engineers and analysts to improve the customer experience as well as to drive conversion and sales metrics.
TravelTechE-CommerceB2C
I led their product and growth functions. Developing solutions for Insurance partners as well as our consumer users.
B2BHealthTech
I led teams focused on delivering products and capabilities that make travel agents more effective and allow them to focus on the highest value interactions using automation and robotics. Led significant business process transformation of our customer on-boarding and self-service capabilities from contracting onwards. Key Achievements • Focused agent and traveller product offer to reduce redundant products and implement product lifecycle management. • Drove rationalization of the portfolio to build a unified platform that simplified sales communications and deliver a seamless experience across capabilities. • Led a team of 50+ Product Managers driving a focus on data-informed problem solving (vs. order taking) and adopting SAFe practices moving to a web-based product. • Product leadership focused on cross-functional business process transformation within the company.
TravelTechB2BB2C
Led teams focused on improving how Expedia helps customers to plan trips and also driving business and operational excellence across the larger hotels shopping product team. Also worked across the larger product group to improve the quality of our reporting on business health leveraging my e-commerce and analytics knowledge. Leadership role of Expedia's E-commerce team for Canada. Until 2016, led the launch and rollout of Expedia's Latin American sites. Key responsibilities include P&L, Cross-Functional team leadership, Product Management, E-commerce performance, Customer Experience and Analytics. Key Achievements Launched and grew Expedia sites in Mexico, Brazil and Argentina from inception to $400M in annual bookings. Consistently exceeded revenue, transaction and booking targets with focus on problem solving, cross-functional teamwork and flexibility. More than doubled gross bookings of Expedia.ca to over $2 billion in four years through local and global technology improvements, driving and leveraging optimization within existing products, finding and solving customer issues.
Cascada Mobile
Director, Product Management & Co-FounderCo-founded the company with VC funding and drove product development and enhancements leading to a launch with major game developers across US carrier networks. Created comapny brand and identity and drove marketing strategy and execution. Managed and led the product and roadmap for the company leading to a second round of VC financing.
TELUS Mobility
Manager, Emerging ServicesLed cross functional teams to Develop and launch Personalisation (ringtone and images) service, Picture Messaging Service (MMS) and first camera equipped phone and Java Applications services including P&L ownership, business model determination, technology direction, user experience, pricing, market positioning, etc. Key Achievements - Led large, cross-functional teams with up to 10 direct and 100 indirect reports - Grew content services from inception to over $30 Million revenues
Delano Technology Corp
Manager, Web MarketingIn this role I managed a team of people who managed DTEC's electronic marketing including website, email, etc.
CIBC
Sr. Channel Manager - PC FinancialIn this position, I was part of a team that launched and ran President's Choice Financial's Internet channel. Over my tenure, I had increasing responsibility and represented the Internet channel at the Executive Leadership Team.
Molson Breweries
Supervisor, Web ServicesI led the creation and development of Molson's initial online strategy leading to the creation of the world's first corporately sponsored virtual community. (www.molson.com/canadian (I Am Online))
Molson Breweries
Media AnalystI worked in Molson's Media Services group helping to manage and analyze Molson's advertising spend. I was also responsible for Molson's product placement in movies and managed our involvement in Don Cherry's Grapevine and Global's Sportsline Trivia.