First marketer at Elementor - Scaled from 0 to $100M ARR. Content expert with 20 years of experience
I had the pleasure of talking to Ben Pines. Ben does not just "do content." Ben builds engines. At Elementor, he took a blank page and turned it into the content machine behind 17 million users and multi 8 figure revenue. That is a strategist who understands how to turn expertise into demand. What sets Ben apart is his ability to extract the real story from someone's head and turn it into content that actually moves the business forward. No fluff.... just high quality work that positions you as the authority in your space. If you are a founder or executive sitting on years of hard work and wondering why your content is not working, Ben is the person who will fix that. Highly recommend.
I'm Ben Pines, a content and marketing strategist who has spent the last 20 years helping SaaS companies scale with authentic, founder-led marketing. As the first marketer at Elementor, I helped grow the product from launch to millions of users and ~$100M ARR, building the content engine, education ecosystem, and market narrative that propelled it to become one of the most widely adopted website-building platforms in the world. After Elementor, I served as Director of Content at AI21 Labs, where I built their YouTube channel, blog, and social presence into a structured content machine that drove awareness, education, and product adoption in the generative AI space. Today, I work directly with SaaS founders, especially early-stage and bootstrapped teams, to help them build consistent, high-trust content workflows fueled by the founder’s unique point of view. My method centers on weekly founder conversations that translate product insight into content that drives acquisition, retention, and credibility. I also speak and mentor on topics like strategic content, founder-led marketing, SaaS growth, and the creative processes behind building scalable content systems.
I bring a mix of strategic clarity and creator-level intuition to content marketing. After 20+ years in the field, including scaling Elementor from zero to millions of users and building a full content engine at AI21 Labs, I’ve learned how to turn complex ideas into simple, repeatable content systems that drive real business outcomes. Today, I work directly with SaaS founders to create consistent, authentic content across LinkedIn, YouTube, newsletters, and more.
During my tenure as a growth marketing expert at Elementor and Wordtune, I've honed my skills in driving scalable business growth through strategic marketing initiatives. At Elementor, I played a pivotal role in expanding the platform's user base through data-driven marketing strategies, resulting in millions of websites powered by our technology worldwide.
I specialize in personal branding that helps founders and executives communicate their value with clarity and confidence. Drawing on 20 years of experience in high growth tech companies, I know how to uncover a person’s authentic voice, shape it into a clear narrative, and translate it into content that feels real and builds trust.
I specialize in product marketing that turns complex products into clear, compelling stories customers immediately understand. With 20 years of experience at companies like Elementor and AI21 Labs, I focus on uncovering a product’s core value, shaping a sharp narrative, and translating it into messaging that resonates across every channel.
I help founders turn their real thinking into consistent, authentic social content that builds trust and drives business results. After 20 years leading content at high-growth companies like Elementor and AI21 Labs, I developed a system that captures a founder’s voice and turns it into repeatable formats for LinkedIn, YouTube, and more. My focus is clarity, narrative, and consistency so the content feels real, builds authority, and moves the business forward.
I have helped several clients of mine set up their newsletter in Substack. It is a great platform because it allows you to connect with your audience in many ways.
I was actually the director of content at Wordtune so I have a lot of experience using the tool and also marketing it. I think it's still one of the easiest ways to edit content.
I am using ChatGPT every day and I really like it. There are a few features that not everyone is aware of in ChatGPT like using projects to manage every task you have.
I love using Notion and use it a lot when I'm creating content and managing my knowledge base. Notion is a very versatile tool that has helped me in the past few years.
In my role as a growth marketing expert at Elementor, I led dynamic initiatives to propel the WordPress platform to new heights. By harnessing data-driven strategies and innovative marketing techniques, I significantly expanded Elementor's user base, establishing it as a leading player in the WordPress ecosystem.
I have a lot of experience in social media, especially linkedin. I would prefer to tell you about all that experience in conversation, because I don't want to generate this with AI, and I don't plan to write this for every industry here.
I have a lot of experience in content, writing and video. I would prefer to tell you about all that experience in conversation, because I don't want to generate this with AI, and I don't plan to write this for every industry here.
I have a lot of experience in digital marketing, especially linkedin. I would prefer to tell you about all that experience in conversation, because I don't want to generate this with AI, and I don't plan to write this for every industry here.
I help ambitious founders, executives and CMOs turn their raw expertise into magnetic, ROI-driven content & personal brands. Based in Israel and fluent in Hebrew and English, I blend 15+ years of content marketing with a theater-lover’s flair for storytelling. The result? Content that carries authority, sparks curiosity, and moves the business needle—without burning you out.
Managing over 10 actors and entertainers, sales and marketing.
Fununa is the first marketplace that allow people to search and book entertainers online.
Managing and developing a vast content network of top quality academic websites.
Managed projects of high end and large scale clients such as Carlton Tel Aviv, Leonardo hotels and Leumi bank.
In charge of marketing online Hebrew learning courses worldwide.
