Product Director @ Almosafer (Seera Group)
I started my career in management consulting advising large businesses around strategy and technology modernisation. I transitioned to tech-startups as I felt I will be able to deliver more impact there. Currently I lead the product team for hotels, vacation rentals, activities, ads, miscellaneous revenue and whitelabel at Almosafer (Seera Group). Almosafer is the largest online travel and tourism platform in Middle East with annual sales >USD 2 billion Couple of humble brags below: Led a 12-member cross-functional team at Careem (ride-hailing) to develop and launch a subscription product across 14 countries that contributed 12% of company revenue Led a 2-member team at Careem (ride-hailing) to design and launch a new-user onboarding journey for 12 million customers. This program increased new-user’s revenue by 16% and won ‘Best Mobile CRM Program’ at Smarties Mobile Marketing Awards 2019 (had McDonalds, Disney etc. as contestants) Led revenue growth with a 5-member team for Shopee (eCommerce) resulting in 47% monthly revenue growth in 2017. This involved growth analysis, merchant & product acquisition, campaigns and negotiations Areas I would love to help are: - Continuous product discovery - Creating a growth and data driven culture in your organisation - Growth models & strategy - Product led growth - Data analysis & metrics - Customer acquisition and engagement - Marketing automation Book a free call with me and let us chat!
I strongly believe product is key in building sustainable and truly scalable growth stories. I have led product teams in multiple companies shipping products with the key objective of growing our north start metrics. My experience so far includes subscription products, customer onboarding journeys, in-house developed growth automation tools and promotion products.
Choosing the right tool makes the growth journey alot more fun and engaging. I have experience in Python for data analysis and automation, Tableau for data visualisation and reporting, SQL and a few best in class tools (Braze, Mixpanel, Firebase, BigQuery, Presto) Having the right tool also helps you scale quickly!
My time at management consulting and multiple high-growth startups have given me the privilege to work with people from various backgrounds which taught me to understand and empathise with people's frustration. Alot of time, just having someone with similar background and challenges to speak to does the magic.
I have used both sql and nosql dbs for work and personal projects and have gotten really good at querying and optimisation. Reach out to me for sources to learn SQL and guidance on how to structure the journey.
I frikkin love Python! I have used it for data analysis, building ML models and automating all the boring stuff. As a side project, I once built a web scrapping script using Python to pull data from various property websites to track price movements and identify good investment opportunities.
I have used Tableau for alot of dashboarding and ad-hoc analysis purposes. Once you get a sense of Tableu, excel will feel like a relic from the past. I can help you with building dashboards, identifying and tracking all the important metrics and extract insights.
Leading product for the largest online travel agency with digital and retail presence in the middle east that does over $1 billion in annual sales.
Category management and analytics for eCommerce in South East Asia that saw 40+ percent month over month growth during my tenure. Primarily focused on fashion and beauty category.
Leading a 4 member product team for stays booking funnel, home page, cross sell, ancillary revenue, ads, user accounts, post booking and user generated reviews products. Led multiple AI initiatives to improve user experience and automate operations. Almosafer is the largest travel platform in the middle east with over USD 3 billion in annual sales.
I lead the product team for hotels, vacation rentals, activities, ads, miscellaneous revenue and whitelabel
Stays (hotels, lodging, vacation rental, apartments, host experience) products
I lead the growth and analytics teams to build awesome products to make payments easy for everyone in the Middle East
1. Launched a subscription product across 14 countries that contributed 12% of company revenue by end of 2019 (exceeded revenue expectation by 20%). 2. Led a 2-member team to develop an AI-based marketing automation product that reduced campaign launch time by 90%.
I was inspired by Careem’s mission to simplify people’s lives and leapfrog the region into digital future. At Careem, I was part product manager, part marketeer, and part data-scientist experimenting with growth ideas and scaling successful strategies to over 30 million customers.
1. Led a 2-member team to design and launch a new-user onboarding journey for 12MM customers. This increased new-user revenue by 16%. 2. Created quarterly growth and financial plan for C-level leaders: budgets, targets and growth plans for 100+ cities.
Led fashion, health and beauty category growth (growth analysis, merchant & product acquisition, pricing, campaigns), resulting in 47% monthly growth in 2017 (exceeded expectation by 17%)
Designed operating model, org structure, processes and OKRs
1. Tech strategy, digital transformation, operating model and customer journey design 2. Business development: RFI/RFP responses, pricing, solution design, proposal development and client engagements.
