ESEI International Business School Barcelona
Professor
Teaching the courses "Digital Disruption in Marketing & Sales", "Building Digital Business", and "Ethical and Social Issues in Digital Business".
Arie Elbelman R.
Facilitating dynamic processes so you can unveil the soul of your brand, and communicate better.
Barcelona, Spain (+01:00 UTC) English, Spanish, Hebrewfrom Santiago, Chile
Usually responds in 22 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
37 reviews / 48 sessions
Mon
12
Next availability
Bio
Doing what I love and making a positive impact in the world is the key. I was born in Chile, lived for almost 10 years in Israel, and since the middle of 2019, I have been living in Barcelona. After spending years in well-known high-tech, social startups, and EdTech companies, I decided to help individuals, startups, purpose-driven companies, non-profit organizations, and diverse institutions to discover their voice, craft their message, and connect with their community. I always approach this from a human-centered perspective of these processes. Today, what motivates me to keep going is creating and facilitating simple yet profound, friendly, and uncomplicated transformation processes so that people, companies, and organizations can unveil and discover the soul of their brands. Communicating better and understanding your audience is easier than we think. That's why I spend most of my days building and facilitating workshops, teaching at universities, and offering unique discovery and brand-building sessions for people all over the world. The world can—without a doubt—be a better place. It's up to us to make it happen, and the way we communicate can make a huge contribution.
Expertise
Community building
Crafting, growing and maintaining a "sense of belonging" is key when building and strengthening communities. The question is how do we do that effectively... and there is more than one way to guarantee that people/members will feel that. For years I've been nurturing myself with courses and hands-on practice; creating strong communities both for NGO's, companies, and groups of people with -more than one- things in common.
Content marketing
I can help you create content that is in deep coherence with your brand identity, your stakeholders' expectations, and the requirements of your industry's market. Content is king, and it should always be not only fresh, but also a reflection of who you truly are. I can teach you how to accomplish this. When you know "who" you are as a company, it is a smooth and easy process.
Copywriting
The perfect balance between creativity, persuasion, and deeply understanding the individuals who make up your target audience. Copywriting is an art of mixing creativity, emotions and comprehension with a results-oriented mindset. I can help you understand how to do this in an effective way!
Mindset coaching
With very simple, fun, and didactic games you'll comprehend who you are, where are you standing, and what little -and easy to do- revisions you can do to your current mindset, and adjust it to reach higher hills. Good news is: It is easier than you think. I'll give you the tools and you'll know how to use them. Promise!
Social media
We should never forget that on the other side of the screen there is a human being. Building a strong community depends on how we are able -or not- to touch the emotional fiber of that person. Creating engagement, real dialogues, and (really) social spaces is possible. By doing so effectively our brands can only gain. I can help you achieve this!
Toolkit
Meta Ads
Using Facebook to build a strong community is still possible. I firmly believe in organic strategies to get long-lasting results. I've been using Facebook as a tool for several years, and I have helped dozens of clients increase their engagement rates, grow their community, and have a breathtaking boost in their sales and good reputation. Want to know how to do this yourself? I'd be delighted to share my experience with you and give you some great weapons.
LinkedIn Ads
I just love LinkedIn! I continuously optimize my personal profile; and I help my students at the University boost their own LinkedIn profiles so each one of them can achieve their individual goals. Let's have a talk, tell me what do you need, and I'll show you how to be a LinkedIn star.
Mailchimp
I've been using Mailchimp with several clients, from many different industries, throughout many years. If you want to create an effective email marketing campaign using this tool, I can give you some valuable advice on "Do's and Dont's" of this great platform.
Quora Ads
Quora is a spectacular platform that can be used for several things. Indeed, you can find answers to -almost- every question that might arise... But it is also an amazing place to do link-building campaigns, to connect with others, and to gain relevancy in your industry and with your desired audiences. I'd be happy to give you some good advice on how to use Quora properly in order to achieve your goals!
Industries
Consulting
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Personal Branding
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Brand Marketing
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EdTech
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FinTech
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Non Profit
I've helped, coached, and mentored numerous people working within NGO's, community organizations, non-profit organizations, schools, universities, colleges, educational institutions, communities, and so on...
Experience
LEON Marketing
CEO & FounderWe help people, organizations and companies find their voice, create effective strategies, write results-driven and creative content, craft their message, and connect with their community.
Graduate School of Management in Barcelona
ProfessorTeaching the course "Digital Marketing: A human-centered perspective" to both BA and Master students.
C3S Business School
ProfessorDesigned, led, conducted, facilitated and taught the courses "Business Startup: Conception to Market", "Managing Digital Information", and "Operation and Information Management for Project Managers".
LCI Barcelona
ProfessorTeaching Professional Communication, Brand Identity, Public Speaking, Effective Messaging, and other related topics.
IDEA | International Development Accelerator
Director of Global Marketing·Creating and leading the -brand new- marketing department of the company ·Designing a global marketing strategy from scratch to impact stakeholders located in LatAm, Israel, China, US and Europe ·Leading a team of extremely talented designers and community managers (increasing engagement in more than 65% during the first quarter of 2016) ·Working together with sales to define a strong strategy and a consistent funnel ·Implementing digital and online marketing tactics and strategies ·Leading the re-branding process from scratch in every available channel ·Creating constant online and offline presence to increase global brand awareness ·Leading PR efforts and appearances in LatAm and Israel ·Leading and designing all Customer Success and partner development efforts
Tradio
Head of Social Marketing & Project Manager·Building, creating and developing the Branding, Content, Marcom & Social Media strategy for a mobile social app soon to be launched. ·Reporting directly to the CEO. ·Analyzing traffic and data in order to design an optimized communications flow. ·Permanent research on mobile usage and trends. ·Writing, development and creation of all Marcom materials, website content, email marketing content&flow and social approaches to the general strategy. ·Designing, creating and developing brand identity and strategy from scratch. ·Optimizing communication flows through Mixpanel and Pivotal Tracker usage and analysis. ·Localization and adaptation of all marketing materials and content for the LatAm market. ·Usage and optimization of Mandrill, Pivotal Tracker, Mailchimp, Mixpanel, API's, Typeform, etc. ·Project Management: Working with amazing teams of copywriters, designers, developers, videographers, outsource companies and QA experts.
Wix.com
Spanish Community Manager·Management of all the social channels for the Spanish market (LatAm and Spain) ·Development and implementation of Marketing Communications strategies ·Content writing and development for online and offline activities ·Chief Editor for the Spanish Wix Blog ·Writing and development of daily articles for the Spanish Wix Blog ·Product and Marketing Communications Writer and Supervisor ·Market, Competition and Costumer Research ·Data Analysis (Reports, Google Analytics, Mail Chimp data, Facebook Insights Graphs, Twitter Analytics, etc) ·Creation and commissioning of promotional-driven programs across different markets ·Production and direction of video testimonials about Wix users located abroad (LatAm and Spain) ·Management of advertising and marketing campaigns, creative brief creation for advertising (using Trello platform)
Lili & Bloom
Marcom & Community Manager / Strategic AlliancesShort-term Project: ·Community Manager ·Development of Communication Strategies ·Creation and development of strategic alliances and partnerships ·Target and Market research
נוע"ם / Marom
Lecturer, Guide & Trainer (מדריך)·Prepared and selected content for group programs and activities. ·Guided recreational activities and lectures ·Group coaching and leadership ·Organization of seminars. ·Conducted coaching activities for groups of varying sizes ·Created and applied HR strategies
IDF
International Recruiting Coordinatorמש"ק חו"ל צה"ל
Universidad Diego Portales
Teaching Assistant·Taught and assisted Brand Strategy Workshop and Communication 360° Workshop. ·Evaluated presentations, presenting auxiliary lectures, development of lectures.
Canal 13
InternProduction and Management of Television Content.