Head of Product, Growth
Just had my second session with Areg. It was really helpful as he provided me with new ideas to solve a problem. He's very patiente and friendly. Thanks again!
I met with Areg to discuss the talent platform we are building. He had good insight into running something similar from previous experience. He was able to give me some actionable steps into what I needed for next steps. I really appreciated the session. Thanks Areg
I had a chat with Areg. He was really good at listening to what I had to say. He gave me some advice based on what we talked about, and I found it quite helpful. What I appreciated a lot was when he shared stories and lessons from other customers he's spoken to. This gave me some new ideas and things to think about. It's clear he knows a lot from talking to many people, and that makes his advice even more valuable. If you're looking for guidance or just a good conversation, I'd definitely suggest reaching out to Areg.
I am a product leader currently serving as Head of Product, where I own strategy across multiple product lines. My path into product was built on a strong foundation in digital marketing, which gives me a rare end-to-end view of how businesses grow, from acquisition all the way through to product strategy. With 6 years in product management and 8 years in digital marketing before that, I have a deep understanding of what it takes to help businesses succeed. I have also co-founded my own startup, where I achieved 300 weekly active users with no marketing budget, demonstrating my ability to think creatively and solve the challenges startups face. In my free time, I stay up to date on the latest trends and technologies across product and growth, constantly looking for new ways to help businesses grow.
User retention and analyzing data are the foundation of growth. By gathering insights from customers and finding bottlenecks, you can set your company on the path to success. Embracing data from the beginning will help you make informed decisions and drive growth in the long term.
I help you build a pricing strategy grounded in evidence, from willingness-to-pay research and competitive benchmarking to packaging and tiers that grow revenue per customer.
In PLG, the product is the go-to-market. Let's nail activation and find the aha moment that hooks new users, strip friction from onboarding, and build the loops that turn engaged users into your best growth channel, so the product sells and grows itself.
Finding product-market fit starts with asking the right questions. Together we'll structure and run real customer interviews, then validate your hypotheses with third-party data.
Positioning is everything in a crowded market. Together we'll clarify who you're for, craft messaging that sticks, and turn product launches into moments that actually drive demand.
I love mentoring startups on the basics of Pay per click advertising, especially on the platforms of Meta (Facebook, Instagra, Whatsapp)
This might sound weird, but I enjoy doing Google Analytics configurations with tag manager. The more challenging the better, it fulfills my need for solving difficult tasks.
I have used hubspot more as a tool for email marketing, rather than using the full scope of it, but if you need setting up any workflows or need me to review your email content, I'm here.
Mixpanel is my favorite analytics tool since it provides data from the user perspective, instead of hit or page basis like Google Analytics. It gives a much better insights into your product usage.
I have 3 years of experience in the SaaS industry, during which time I have gained valuable skills and knowledge about working with SaaS products and technologies, as well as understanding the needs and expectations of SaaS customers.
During the 3 years of working at ForgeFiction I was able to create a large community of dedicated fans through multiple growth channels and with the help of Discord community.
I have co-founded and was the COO of a Digital Marketing Agency. This helps me understand agencies and their needs also as a product manager, and build products that they will benefit from.
I am skilled at identifying opportunities for growth and developing strategies to help my B2B clients succeed. Whether it's through targeted campaigns, custom solutions, or consultative support, I am committed to helping my clients achieve their goals.
I know edtech from the inside out. Let's tackle the challenges unique to this space, from reaching students and parents to building the trust that turns signups into lasting users.
Head of Product (current) Lead product strategy and a cross-functional team across three product lines. Growth Product Manager Owned the full conversion funnel from visitor acquisition to retention. Ran continuous experimentation across registration, checkout, and lifecycle marketing to grow conversion and reduce churn.
As the Lead Product Manager for Growth at 10Web, I've been committed to driving sustainable growth and innovation across our product portfolio. Utilizing a data-driven approach, I've successfully identified key opportunities and translated them into actionable strategies to elevate our products' performance and impact.
As an Adjunct Lecturer at the American University of Armenia, I have designed and am currently teaching an engaging and comprehensive introductory course in Digital Marketing to 4th-year Bachelor students. Drawing on my extensive industry experience, I am committed to equipping the next generation of marketing professionals with the knowledge, skills, and practical insights needed to excel in the digital landscape.
As a Growth Advisor I am working with marketing, UX and product teams to find the most efficient ways of growing their newest product Viralmango - a Micro and Nano Influencer Platform
As a co-founder and CMO I was responsible for a variety of activities ranging from user acquisition to raising investment from angels and VCs. The company is currently working on a new product: Mythrill (https://www.mythrillfiction.com/) Mythrill is a serialized reading app for sci-fi & fantasy
• Developed client oriented digital marketing strategies • Managed Targeting, Online advertising and email marketing campaigns • Developed traffic acquisition strategies • Coordinated brand development activities with sales & service team • Interviewed, hired and trained the team
A series of digital marketing roles covering paid acquisition, SEO, social, and email marketing. Managed budgets, optimized campaigns against clear KPIs, and learned to turn traffic into measurable growth.