SaaS Product Manager, Marketing and Branding Strategist
I am passionate about building independence by adding value and impact. My goal is to help you take the next step of your business. I'm a current Product Manager at a fast growing healthtech startup and a founder a small social enterprise that supports underserved communities in Thailand. I've created and sold 3 e-commerce sites. I understand the process to get ideas off the ground quickly and efficiently by creating a Minimum Viable Product (MVP). My speciality is in product development, branding, value proposition, and creating efficient workflows. As a conscious entrepreneur, it is my goal to support purpose-driven products and services.
Great ideas need a strong UX/UI and brand identity. Think Apple, Starbucks, and Airbnb. With a strong user interface, you'll create a loyal following who's interested in your content, and ultimately buying your product or services because your platform is intuitive and creates a lead magnet for new customers.
I can guide a product through the Product Lifecycle from idea to delivery. Working within the agile framework to design, develop, and deploy great products. Let's chat about emerging tools, trends, platforms, and best practices in product development.
If you've come up with a great product or service, you'll need great marketing to back it up. This includes content marketing, advertising, and even how to nurture your email list. Let's talk strategy, and what your product or service needs in order to get in front of your audience.
I can help create an efficient workflow to manage and organize your projects with timelines using tools such as Asana, Slack, and Trello. Many entrepreneurs get bogged down with too much tools. Therefore, I want to help entrepreneurs scale and maximize efficiency with only the tools they need (not what everyone else is doing.)
Manage your goals and timelines efficiently and even with team members. Check one task off at a time! Make sure that no idea or a crucial step in your project gets lost.
Social Media management. It actually takes a lot of time. Manage your social media feed, coming up with effective hashtags, and scheduling. This is the cheapest way to keep your audience engaged with regularly scheduled content.
Create and manage your email list, this is one of the most powerful tools to nurture a loyal following through effective use of content marketing. We can look at how you can create your email templates that align with your brand, call to actions, and content that makes your audience feel the "feels."
Product leader with experience building technology solutions for healthcare organizations. I enjoy working at the intersection of strategy, operations, and customer experience to help teams deliver products that create value for both businesses and the people they serve.
Experienced in building and growing e-commerce businesses, with hands-on expertise in Shopify, product research, supplier sourcing, store optimization, and customer experience. Passionate about identifying market opportunities, validating product ideas, and creating scalable online businesses through data-driven decision making.
• Building AI-enabled healthcare workflow products focused on RCM, insurance, and payments • Designing scalable operational systems that reduce manual work and improve revenue cycle efficiency across healthcare organizations • Leading product strategy across payer integrations, workflow automation, patient financial experiences, and operational tooling • Partnering cross-functionally to launch compliant, reliable, and customer-centric features
• Manage the product roadmap of the insurance business unit including prioritization and backlog allocations • Define epics and user stories, clearly articulating business requirements and work closely with UX design, content design, and engineering to ship products quickly and efficiently • Use data to inform product decisions and measure outcomes based on OKRs
• Manage the product roadmap for billing and insurance related projects • Develop product requirements with the focus on delivering value to customers • Work closely with stakeholders to review implementation of complex API integrations • Participate in discussions related to insurance processing and other billing initiatives • Manage EDI partnerships with a clearinghouse and other third party vendors • Conduct internal and external user testing sessions and interviews to understand and validate customer needs • Coordinate with internal teams to ensure that product releases are accompanied by both internal and external resources
Tushies meditation products are handmade by strong entrepreneurial women in Chiang Mai, Thailand. Our mission is to create socially-conscious products that help people from the beginning to the end user. The cushions are handmade, natural, and ethically traded. Each product allows women to work from home while taking care of their children, furthering their craft in a new sustainable way of living. More info at https://tushies.co
• Investigate and troubleshoot complex billing issues within the product • Understand customers' feature requests, and differentiate “deal breakers” from “nice to haves” for the product team. • Onboard all incoming team members with the insurance feature of the product • Lead user testing for a pilot insurance billing onboarding program for users (April-May). Constantly looking for ways to improve the customer experience within the product.
• Manage the entire sales plan and marketing plan at Frankland Island Cruises • Manage content for booking website and social media channels • Maintain 100 travel agent accounts
EpaiLive is Asia’s leading online auction platform for antiques and arts. The company connects over 100,000 Chinese buyers with antiques and fine art auctions, art galleries and sales across the globe. MARKETING • Spearhead development of professional Web presence and centralized branding efforts to increase international exposure. • Approve all branding materials in English such as advertisements, editorials, and brochures. PR • Expand and adapt advertising strategy for specific target markets. • Cultivate relationships with international media outlets focused on the luxury art market. • Social Media management including Twitter, Facebook, and Linkedin. BUSINESS DEVELOPMENT • Plan offline events with domestic Marketing team to increase auction house partnerships. • Develop strategic partnerships with associations and international art fairs to enhance sales
• Implement global Kempinski brand marketing strategies by developing execution plans for all aspects of Marketing discipline (sales, catering, reservations, e-commerce, and F&B). • Establish a coherent brand voice through writing, editing, and reviewing of all marketing collateral at flagship 500-room Kempinski hotel and 7 restaurants, including print newsletter. • Complete and execute comprehensive marketing plans (from 1-week to 6-months). • Organize in-house events- Annual Client Appreciation Party, restaurant openings, themed events. • Communicate daily with Art Department to deliver consistent branding with designs.
• Managed the Women’s department of USD$5-million revenue annually at Macy's flagship location. • Department achieved 109% of to sales plan in 2013. • Trained, developed, and inspired a team of 20 sales associates and specialists. • Planned events and merchandising strategies to increase selling effectiveness. • Interviewed and hired potential candidates, empowered to develop a strong selling culture.
• Recruited to Macy’s prior to university graduation. • Led a 10-week research project to increase sales in Men’s department through analytical research, merchandising strategies, and training of employees. • Created a customer-focused culture with 10 associates and increased sales by 32% during the program.
