The Awesome Marketers
Community Manager & Founder
More than 1000 marketers from Finland united in one Slack community. We organize events, mentoring, networking, and many-many other cool things. Join us ❤️
Anna Pogrebniak
10+ Years in Growth Marketing, Paid Ads and GTM for B2B SaaS Startups
Ghent, Belgium (+01:00 UTC) Englishfrom Helsinki, Finland
Usually responds in 16 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
18 reviews / 32 sessions
Mon
12
Next availability
Bio
hi, i'm Anna 👋 I’ve spent the last 10+ years helping B2B SaaS startups figure out GTM and growth. I love turning messy early marketing into something that actually brings pipeline and customers. And now I work as a fractional growth, gtm and paid ads marketer for B2B SaaS companies. -> spent 10+ years working with B2B SaaS startups and scaleups across Europe, helping them figure out GTM and growth -> often joined as the first or only marketer, responsible for turning an early product and positioning into a functioning growth engine -> built marketing foundations from scratch: websites, landing pages, CRM systems, lead capture, automation and early growth loops -> launched and managed paid acquisition on LinkedIn and Google Ads, scaling campaigns across multiple European markets -> managed more than €1.5M in ad spend across LinkedIn, Google and Meta -> helped companies restart growth after long periods without marketing by launching webinars, CRM re-engagement campaigns and paid promotion -> worked with both product-led SaaS and enterprise sales-led companies, aligning marketing with pipeline and revenue goals -> improved acquisition efficiency through landing page optimisation, ad testing and audience strategy, reducing cost per trial and cost per MQL -> ran multilingual marketing and advertising funnels across Nordic and European markets -> founded The Awesome Marketers, a community of 2,000+ marketers in Finland built around knowledge sharing and events
Expertise
Career guidance
Happy to help with career questions in B2B SaaS marketing. From landing your first startup role to moving into growth or paid acquisition, I share practical advice on skills, positioning yourself, and navigating the realities of startup marketing.
Content marketing
I build content systems that drive discovery and pipeline. This includes SEO and AI visibility, along with creating the right mix of content like landing pages, comparison pages, blog articles, case stories, and webinars. The focus is on content that gets found and actually converts, not just fills a blog.
Demand generation
I help B2B SaaS companies build and scale demand generation engines. From zero to pipeline or from plateau to growth, I focus on strategies that actually drive inbound, not just activity.
Go to market strategy
I design and run go-to-market strategies for B2B SaaS, combining outbound and paid acquisition. This includes ICP definition, messaging, and setting up cold email and LinkedIn outreach, along with ads that support it. The goal is to get in front of the right accounts fast and turn conversations into pipeline.
Growth marketing
I’ve spent 10+ years helping B2B SaaS startups figure out GTM and growth. Often as the first marketer, I help founders turn positioning and early traction into a real pipeline. My work usually includes launching and scaling LinkedIn and Google Ads, building growth systems, and connecting marketing activity to revenue.
Marketing automation
I set up and scale marketing automation using HubSpot and AI tools like Claude. From lifecycle stages and lead scoring to email flows and internal workflows, I build systems that keep leads moving and reduce manual work. The focus is on clean structure, useful automation, and better conversion through the funnel.
PPC strategies
I help B2B SaaS companies design and run profitable PPC campaigns, mainly on LinkedIn and Google Ads. Over the past 10+ years I’ve managed €1.5M+ in ad spend, building campaigns that turn cold audiences into pipeline through smart targeting, testing, and landing page optimisation.
Toolkit
Instantly
I can help you set up and run outbound using Instantly. We can go through lead sourcing, email sequences, deliverability basics, and how to test messaging to get more replies and booked calls.
Google Ads
I can help you set up or improve Google Ads campaigns. From keyword research and campaign structure to ad copy and conversion tracking, making sure your ads actually generate leads.
Claude
I use Claude and other AI tools to build practical marketing systems. This includes vibe coding simple tools, generating and structuring content, supporting website builds, and automating repetitive work. The focus is on making AI actually useful in day-to-day marketing, not just something you test once and forget.
Meta Ads
I run Facebook and Instagram ads for B2B SaaS, with a focus on making smaller budgets actually work. This includes setting up funnels, testing creatives, and continuous optimisation past Andromeda.
HubSpot
I help startups set up HubSpot from scratch or improve existing setups. From CRM structure and lifecycle stages to automation, lead routing and reporting, making sure HubSpot actually supports sales and growth.
LinkedIn Ads
I help startups run effective LinkedIn Ads. From targeting and campaign structure to testing messaging and landing pages, the goal is to turn LinkedIn into a consistent source of leads and pipeline.
Industries
SaaS
Most of my work has been with B2B SaaS companies. I’ve worked with both PLG and enterprise sales-led models and can help with GTM, growth strategy, and building marketing systems that support pipeline.
B2B
Most of my work has been in B2B companies, especially B2B SaaS. I help teams design and run B2B ads on platforms like LinkedIn and Google, focusing on reaching the right decision-makers and turning paid traffic into pipeline.
Freelance
I’ve worked as a freelance marketer with B2B SaaS startups and scaleups. Happy to share how to find clients, structure projects, price your work, and build long-term relationships with companies.
Marketing
I work within the marketing space, mainly with B2B SaaS companies building or scaling their marketing function. Most of my work sits at the intersection of demand generation, paid acquisition, and go-to-market, often as the first or only marketer.
Experience
One of the Awesome Marketers
Fractional Growth & Performance MarketerHi, I’m Anna. I do ✨ Fractional Growth and Performance Marketing for B2B SaaS startups ✨ I’ve been doing this for the past 10 years and now I’m doing it independently. Would be happy to help you out as well. 👉 Why do I wanna do it I like having the freedom to choose how and when I work. I enjoy the challenge of working with different companies, that’s something I learned to love back in my agency days. But at the same time, I want to feel like part of your team, not just a consultant floating around. I want to get involved like any regular employee would. 👉 Why would you hire a fractional growth marketer Because you get a senior marketer who’s both strategic and hands-on. I won’t just advise, I’ll actually get things done. And you don’t need to get a full-time hire to do that. 👉 Who is it for? My sweet spot is smaller B2B SaaS companies 🪴 I can be your first and only marketing hire or join a small team that’s missing this particular skillset (growth+performance). 👉 What do I actually do? While my background is in advertising, I’m a generalist at heart. I can handle the whole marketing funnel from email nurturing and CRM automations to content and campaign management. 👉 Why me? Well, that’s cause I’m one Awesome Marketer. Here’s what I bring: - 10 years of experience in B2B SaaS startups - Worked with both PLG and enterprise sales-led models (and helped shift from one to the other) - Built brands from zero to recognized names in their space - Managed over 2M EUR in ad spend that actually brought pipeline - And honestly? I love what I do. I care a lot, and I’m proud of my work
Lumoa
Senior Growth Marketing Manager, Demand GenLumoa is a B2B SaaS company that creates customer feedback analytics solution that looks at any interaction with your customers and tells you what to do next to grow your business. Acquired by Netigate in 2024. My role involves: ► Advertising across the entire funnel, including Google Ads, Microsoft Ads (Bing), Meta, LinkedIn, Quora, Reddit, and other platforms ► Developing and executing SEO strategies, including link-building & backlink outreach ► Overseeing the HubSpot CRM, from designing workflows and automation to ensuring efficient utilization by all departments ► Conducting marketing analytics and reporting to monitor and optimize campaign performance.
Netigate
Senior Growth Marketing ManagerNetigate is an international B2B SaaS company offering a comprehensive experience management solution for organizations seeking an in-depth understanding of their employees and customers. Netigate strives to empower employee and customer experience professionals to reveal the human perspective behind the numbers, drive business growth, and decrease churn. My role involves: ► Running ads across the entire funnel, mainly on Google, LinkedIn, and Capterra in 4 languages, English, Swedish, German and Norwegian ► Creating and implementing an SEO strategy, redirecting focus from TOFU to BOFU ► Helping and guiding team members to improve their marketing skills ► Planning and running demand generation and ABM campaigns to attract leads and customers ► Using AI tools to improve marketing results and efficiency
Advance B2B | Growth Marketing Agency
Growth Marketing SpecialistAdvance B2B is a full-stack B2B Growth Marketing Agency specialized in doing marketing that sales love and creating brands that customers love. We work with ambitious B2B SaaS, subscription and tech companies to make their marketing a strategic growth driver. In my role, I was responsible for: ► Developing and executing growth marketing strategies for SaaS companies ► Conducting customer research, marketing analytics, marketing automation, experiments, lead generation, SEO, HubSpot management, strategic advertising throughout the funnel, and other growth marketing tactics ► Managing projects for each of my clients, including results reporting, customer relationship management, and communication ► Contributing to our own marketing efforts
Poromagia
Content Writer, FreelancePoromagia is a board game store in Helsinki and I've been covering some of the stories in the blog, from board game reviews to helpful articles for the aspiring board gamers.
AddSearch
Marketing ManagerAddSearch is a B2B SaaS startup that provides site search to 1800+ companies all over the world. Some of the achievements: ► Pivoting marketing activities from SMBs to the enterprise market all the way from marketing copy to acquisition channels ► Kickstarting and boosting lead generation in the enterprise and ecommerce segment, helping to close first truly enterprise clients ► Growing organic traffic by 300%, blog editing, managing freelance content marketers ✍🏼 ► Daily optimising Google Ads and social media ads (LinkedIn, Facebook) ► Building NPS, strengthening presence on G2 and Capterra, developing client review system ⭐️⭐️⭐️⭐️⭐️ ► Working with up to 10 outsourced parties at the same time: designers, writers, copywriters, consultants, developers and other ► The first full-time marketer in the team for nearly 2 years, till I helped to recruit first Marketing Director 🙋🏼♀️
<dev/up>
Technical Recruiter, ProjectTech recruitment and relocation services for startup companies in Helsinki. ► Connected Finnish companies with developers from Russia, Belarus and Ukraine ► Helped to recruit highly specialised tech talent
TheShortcut
Social Media Marketer► Worked with social media and event marketing ► Stepped up The Shortcut's Twitter presence during School of Startups: activity 10x, engagement increased by 196% ► Held live stream sessions with 600+ views. ► Founded The Shortcut Talks, community blog https://medium.com/the-shortcut with 5+ active writers and 1000+ minutes read per month (in 2017) ► Designed visual materials for the events The Shortcut is a non-profit organization that connects international professionals in Finland. It is owned by Startup Foundation and a sister organization to Slush and Startup Sauna. We inspire and empower our community through gatherings, workshops, trainings, and programmes that help people explore ideas, share knowledge and develop skills to enable new talents required in the startup life.
Tripovo
Content Marketer► Held interviews for a blog with 20.000+ views/month with travel bloggers and writers, including Gunnar Garfors, who holds a range of travel world records and has written several travel books, Christoph Rehage, who walked over 4646 km Beijing to Ürümqi, and other inspiring travelers ► Curated blog column "Experts in the Spotlight" ► Built relationship with travel influencers ► Increased relevant traffic through SEO and worked with backlink building Tripovo was a Malaysian travel startup that allows you to fully customize your travel itinerary with a list of curated activities and hotels and ensures you always get the best travel experience.