RevGenius
Member
RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.
Anna Furmanov
Fractional product marketing for B2B SaaS
Chicago, United States (-06:00 UTC) Englishfrom Chicago, United States
Usually responds in 13 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
58 reviews / 95 sessions
Fri
16
Next availability
Bio
You’re not missing data. You’re missing clarity. AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem. I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork. Marketing teams are suffering from a clarity crisis: - messaging that doesn’t land - pipeline that feels unpredictable - deals that stall for “mysterious” reasons - sales rewriting everything marketing creates This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want. And the cost of that gap is massive: - wasted spend - slower revenue - confused buyers - internal misalignment - a GTM engine that feels like it’s working way too hard for the results it produces I fix the Clarity Gap that slows your revenue. I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster. When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth. If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. Industries: education, higher ed, food, security, sales, marketing, and more.
Expertise
Building a team
So you're building out your marketing team. Who needs to be on your team? What's the profile of that first marketing hire? Who else do you need to add to your early team? I can help.
Content marketing
Content is my first name and marketing is my last name. Kidding aside, I can help you with your organic content marketing efforts. Based on what you learn about your target customer from voice of customer research conversations, what content will add the most value for them? What marketing channels should you be prioritizing? I can help with that.
Copywriting
I write a lot. For my own business marketing efforts plus from my experience heading up marketing at a couple of tech startups, plus taking on clients to help with their marketing and growth. From writing case studies to blog posts to social media posts to website copy to emails. You name it.
Go to market strategy
I work with startups and help them with their GTM strategy and also help to execute on that strategy. The GTM is based on voice of customer research conversations I have with champions of the company/product and I pull out insights from those conversations to help inform the GTM strategy (what content? what channels?).
Growth marketing
You're not just treating marketing as busy work. Marketing should be impacting your business funnel all the way to revenue. I help startups with their growth marketing efforts so that they're prioritizing the methods that will have the biggest bang.
Mindset coaching
Figuring out your marketing strategy can be demoralizing because you're just not sure about anything until you test it out and look at the signals and results. Sometimes this takes a while, especially with organic marketing. I'll help you build up that confidence.
Product marketing
HINT: this should be your first marketing hire at your startup. This person knows the target buyer so well that they can tie the message that resonates to the product you're building. I can help with that.
Sales
Marketing should be super closely linked with sales and the sales team in order for business growth to happen effectively. Ask me about sales as well as marketing. I do both for my own business now :)
Social media
You gotta be on social media if you're going to do marketing. Period. There's no getting around it. Social media (paid/organic) is so effective at getting to your target audience FAST. Faster than SEO in my opinion. I can help with that.
Venting frustration
Feel free to vent any frustrations re: building your startup! I'm happy to help talk through the frustration and see if there's anything that can be done to help alleviate.
Toolkit
Figma
I use both Figma and Claude to build new design variations for things like website visuals, ad creative, deck visuals, and other marketing collateral.
Riverside
I love using Riverside for all of my podcasting and video clips needs. They have AI built in so creating video clips is a breeze. I also use their Mark Clip feature for video clips that I post on LinkedIn.
SparkToro
I use Sparktoro for audience research for clients, to learn where website visitors hang out online, what social channels are they on, and what other content they're into.
ChatGPT
Use pretty much daily for lots of different use cases that have to do with moreso daily life versus work tasks. It's really good at answering random questions.
Claude
Use for writing long form content e.g. taking a years worth of podcast episodes and turning that into a blog article. I find that Claude writing is more "human" versus when I use ChatGPT.
HubSpot
I've used Hubspot at the startups I worked at plus now for my own business for tracking pipeline, sending email newsletters, and for setting sales tasks so I know when to follow up with leads.
LinkedIn Ads
I have been growing my audience on LinkedIn since 2020, that's where I get a lot of my inbound requests to work together with clients. I'm active on there and if you want to see my posts and videos, please follow me / connect with me.
Mailchimp
I've used Mailchimp at the startups I've worked at plus for clients I've worked with so I'm familiar with the tool and how it works and can help answer questions.
Trello
I have tons of experience using Trello. I use Trello now for my own business, plus with my podcast producer, plus with my videos producer. Trello is my favorite project management tool.
Industries
Marketing
Martech and Salestech are two client industries I've worked in / am working in. Both of these industries are SUPER competitive with tons of competition so it's important to differentiate and have a strong unique story to tell.
EdTech
I headed up marketing at an edtech startup so I have lots of experience in this industry. We were selling to superintendents and principals. The edtech industry is very unique so finding someone with that expertise is valuable.
GovTech
IdeaScale was a client of mine and they sell into government (their product is innovation technology). Govtech in some ways is similar to edtech in how you market and sell.
Sales
I have partnered with salestech clients in order to help them with their customer research, positioning, messaging, website, and GTM strategy so I do have experience there.
Security
I have worked with physical security startups in order to help them with customer research, positioning, messaging, GTM strategy, case studies, and more.
Financial Services
B2c company that sits at the intersection of saving for college + investing for family wealth. New to the world category so as you can imagine a lot of focus is on the languaging and positioning and messaging.
Experience
Revenue Collective
Executive MemberPavilion is a private membership organization, a global community for high-growth leaders to achieve their professional potential.
Riverside.fm
AmbassadorRiverside is your all-in-one podcast and video platform.
Navattic
Marketing AdvisorNavattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.
Mojo PMM
Messaging WhispererBurn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specific messaging for anything you need, that your whole team wants to use. 35 shipped (and counting)
Building With Buyers
Host55k+ plays | rated Top 5% podcast globally | very close to 5 stars Building With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards and spreadsheets, chasing revenue while the buyer experience becomes an afterthought. This show is about proving you can have both: real growth and a buyer experience that surprises and delights. Hosted by Anna Furmanov.
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Positioning, messaging, and GTM that's backed by customer research. Most positioning and messaging is driven by assumptions. FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand and act on. So you get: 👉 deeper engagement with customers and prospects 👉 consistent, memorable messaging 👉 increased inbound to demos 👉 better sales conversations 👉 differentiated positioning 👉 increased word of mouth 👉 faster sales cycle 👉 closed deals
FuelK12
Marketing InstructorHelping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.
OneGuide
AdvisorOneGuide is an experts platform, connecting high-growth B2B software companies with tactical go-to-market advisors.
Elevate K-12
Director of Marketing• Created marketing collateral and messaging to enable each inside sales rep (SDR) to schedule 10 meetings per week ($4.5MM monthly lead gen pipeline) • Developed targeted emails to help schedule incremental two meetings per week (+$320K monthly lead gen pipeline) • Managed consistent brand voice and visuals across all prospective client touch points (Hubspot marketing emails, website, social, sales folders, flyers, case studies, videos, product demo, conferences/events, sales presentation decks) • Oversaw nimble team of three (writer, designer, and marketing ops)
EdTechB2B
Groupon
Consumer Growth Marketing Manager• Planned, designed, executed and analyzed consumer acquisition and retention campaigns and programs, delivering incremental profit • Developed marketing creative collaboratively with internal and external design resources to drive incremental engagement and conversion in merchandising efforts
Fooda
Senior Marketing Manager• Created marketing plan, managed marketing budget and oversaw two writers, designer and digital marketing agency for Fooda’s core products (Popup and Catering) • Defined and executed Voice of Customer research with Fooda’s current clients (Fortune 500 companies), compiled data and presented brand guidelines to digital agency and entire company • Increased sales team productivity by providing educational marketing collateral and building lead nurturing engine • Doubled food sales year over year by increasing user retention rate; improved entire food delivery product experience including website branding, menu assortment, restaurant partner mix, and back of house logistics • Doubled new user acquisition in unprofitable current and new buildings through Facebook advertising, corporate partnerships and onsite offers
B2CB2B
Blistex Inc.
Brand Development Project ManagerLed new lip care product development from concept to commercialization including formulation guidance, design briefs, cost and feasibility assessment, consumer testing, and launch readiness. Marketing leadership of Odor-Eaters new product in-house research testing, including execution, analysis and comprehensive recommendation to executive management. Created Blistex Facebook strategic launch plan including posts and promotions, as well as cross-functional integration plan following FDA guidance for OTC products. Managed Stridex, Ivarest and Odor-Eaters websites including monitoring, tracking and refreshing of consumer websites.
Kellogg School of Management
StudentMBA in Marketing Management, Management & Organizations
Del Monte Foods, Inc.
Customer and Consumer Strategy and Insights InternLed situation and opportunity assessment for product innovation intended for baby boomers; collaborated with an agency, evaluated market size, competition, and consumer need; presented recommendations to senior management on optimal innovation strategy for this target group. Commissioned vendors and managed all aspects of qualitative research for new kids concepts.