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Anita Toth

Customer Retention Expert

Hamilton, Canada (-05:00 UTC)from Hamilton, Canada
Usually responds in 9 hours
$99 / hour
Price per hour
30 min60 min
Time Blocks Available
4.98
16 reviews / 20 sessions
Wed
28
Next availability

Bio

๐Ÿ‘๐Ÿ‘ KEEP THE CUSTOMERS YOU HAVE. You worked long and hard to get them. Don't lose them quickly because of bad customer experiences. Businesses hate to lose customers. And customers usually don't want to leave. But businesses unintentionally create roadblocks or friction points that make for a poor customer experience. Add these little things up and, over time, a happy customer becomes one is happier to leave than to stay. I'm passionate about helping businesses see that a HUGE growth lever is through customer retention. And the earlier companies figure out how to keep more of their customers, the more profitably they scale. Let's work together so you can start keeping more of the customers you worked so hard to acquire and convert. How I help you retain your hard-fought-for customers: 1) guide your Ideal Customer Profile (ICP) so your marketing attracts your most ideal customers resulting in lower customer acquisition costs (CAC) and lower churn 2) find the gaps in your customer groups so you can better target your ideal customers resulting in higher customer lifetime value and lower CAC 3) find what's making your happy customers happy and your unhappy customers unhappy. Then use what you learn to attract more customers who are happy. I've worked in 2 world-class universities over a 20+ year span collecting qualitative data. Working with me, we'll: 1) create the most in-depth customer profiles that it'll almost be like they're your friends 2) develop a customer feedback system that will pay off in time and money the first time you use it 3) create customer segmentation so rich you can easily decide what you need to do next Starting critical customer retention as early as you can in your business will make your business more profitable. You'll develop a legion of customers who love what you do and are willing to shout from the rooftops about how great your company is. ๐Ÿ‘๐Ÿ‘

Expertise

  • Customer success

    I work with Founders, Customer Success and Product teams to help you see vital areas to: 1) reduce churn by 1% or more (which also increases customer retention) 2) identify areas to increase Customer Lifetime Value through expansion opportunities 3) identify and hear the genuine Voice of Your Customer to help you make strategic business decisions that lead to increased revenues and greater profits

  • User research

    I help B2B companies increase their user retention by understanding the wants, needs and desires of their users/customers. Using 20+ years of academic qualitative research, I help companies develop a feedback strategy to fully understand the goals their users have and to highlight those areas preventing their users from reaching those goals. This strategy ultimately increases retention, increases loyalty and increases revenues.

Toolkit

  • Meta Ads logo

    Meta Ads

    I use my years owning and running a Facebook ad agency to help my SaaS clients see how better customer retention starts right at the beginning of the customer journey -- in your marketing.

Industries

  • Professional Services

    I help serviced based monthly recurring revenue companies find $5,000-$50,000 hidden revenues without adding new clients. The ๐‡๐ข๐๐๐ž๐ง ๐‘๐ข๐œ๐ก๐ž๐ฌ Method helped small to mid-sized SaaS companies discover $5,000-$50,000 in hidden revenues within 4-6 weeks. For 6+ years, I helped these companies find extra revenues--๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐š๐๐๐ข๐ง๐  ๐ง๐ž๐ฐ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ. Now Iโ€™m showing coaches, consultants, and owners of accounting, marketing agencies and IT companies how to do the same.

Experience

  • Hidden Revenue Hunters

    Reputation-Led Revenue Advisor

    I built this because I couldn't find it anywhere else. Not a course. Not a framework someone built for enterprise and scaled down. A real program, built from the inside out, for B2B experts who have already built something worth keeping and just need to stop grinding to grow it. I ran a Facebook ad agency for 4 years. 70+ clients. Then my biggest client left, not because anything went wrong, but because I was so focused on chasing new business I stopped tending the relationship I already had. I tried to replace her with 350 cold DMs. Zero clients. That's when I understood the actual problem. I'd been excellent with the deliverables, the results, on time, every time. I'd never gone deeper with the relationship. I only found out what that cost me after she was already gone. Here's what I know after uncovering $14.25 million in hidden revenue across 57 companies, and 9 years of watching smart, capable experts leave money on the table they didn't even know was there: The clients you want most are already in your world. Your referrals need a system. The reputation you've spent years building should be doing a lot more of the selling for you. It's not magic. It's not hustle. It's listening to the right people, positioning from what they actually say, and deliberately moving them up the Client Relationship Ladder instead of leaving it to chance. That's The Silent Revolution. A 4 month advisory program built to do exactly that. And every client I've worked with so far has said some version of the same thing: โ€œI can't believe I didn't know this soonerโ€ Maybe you're next. DM me and let's find out.

  • SuccessHACKER

    Dealing with Angry Customers Course Creator & Instructor

    Dealing with angry customers is tiring, energy-draining, and hard. But knowing how to deal with angry customers can mean the difference between a customer staying and a customer leaving. The goal of this course is to teach you techniques so you can confidently deal with angry customers without getting worn down, upset, or frustrated. This course has 4 learning objectives: 1) To understand what happens to our bodies when dealing with angry customers 2) To understand and know how to deal with the 2 needs every customer has 3) To know how to deal with your reactions to an angry customer 4) To teach you techniques so you can confidently handle any angry customer conversation Find out start dates, course requirements, and course details here: https://successcoaching.co/dealing-with-angry-customers

  • SuccessHACKER

    Difficult Customer Conversations Course Creator & Instructor

    No one likes having difficult conversations, but they can mean the difference between a customer staying and a customer leaving. In this course, youโ€™ll learn 1) What happens to your body during a difficult conversation and how it can both negatively and positively impact the conversation 2) How to navigate a difficult conversation and what to do when conversations start going the wrong way 3) The 9 common mistakes people make in difficult conversations and how to avoid them 4) To build your confidence so you can easily navigate even the most difficult customer conversation At the end of the course, youโ€™ll have the skills to have even the most difficult conversations with all of your customers. Find out start dates, course requirements and course details here: https://successcoaching.co/difficult-customer-conversations

  • ATI Hidden Revenue Hunters

    Chief Churn Crusher

    As the Chief Churn Crusher at ATI, it was my mission to create happier customers & more profitable businesses. Using my 20+ years in academic research, I showed mid-market B2B SaaS companies how to leverage what their customers want, need, think & feel to their competitive advantage. During this time, I won 5 Customer Success & Business Innovation awards. Over 250 students completed my Difficult Customer Conversations and Dealing with Angry Customers courses. I also led the Churn No More: A Tactical Customer Retention Workshop that helped mid-market Customer Success Leaders win in customer retention and executive influence. https://ati.ac

  • Gain Grow Retain

    Gain Grow Retain Committee Board Member

    Gain Grow Retain Board's Community Insights committee Co-Lead.

  • Janiva Digital Marketing

    Founder

    Janiva Digital Marketing was my Facebook ad agency and digital marketing company. I closed the agency to really leverage my qualitative research skills working with B2B Saas with churn reduction.

    Digital Agencies

  • McMaster University

    Research Coodinator

    14 years I worked as a Research Coordinator in a qualitative research institute at McMaster University. After funding cuts laid me off, I used my research skills to develop an in-depth voice of the customer playbook for my Facebook and digital marketing agency

    Other

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