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Hume Health
Leading growth for Hume Health across paid acquisition, performance creative, CRO, lifecycle marketing, landing pages, Shopify experimentation, influencer workflows, offer testing, analytics, and international expansion. Core markets: US, UK, AUS, CA, and other English-speaking geos. Own $15M+ in monthly paid media across Meta, Google, TikTok, Snap, YouTube, AppLovin, CTV, direct mail, and other acquisition channels, with a focus on profitable scale, creative velocity, funnel quality, and full-funnel measurement. Key areas of ownership: - Scaling paid media across US, UK, EU, AUS, CA, and other markets - Building high-velocity creative testing systems for DTC consumer health products - Turning customer research, reviews, funnel data, and ad performance into testable creative, offer, and CRO hypotheses - Developing ad angles, advertorials, listicles, quizzes, landing pages, and checkout/funnel experiments - Improving acquisition efficiency through creative analytics, offer testing, landing-page iteration, and contribution-aware decision-making - Partnering with creative, influencer, lifecycle, CRO, media buying, analytics, and operations teams to drive profitable growth - Using Triple Whale, Shopify, Klaviyo, Meta Ads Manager, Google Ads, and attribution data to guide growth decisions - Creating AI-assisted workflows for creative research, performance analysis, reporting, production planning, and cross-channel growth reviews - Manage 9 agencies and a 15-person in-house/contractor growth team across media buying, creative, design, video, analytics, CRO, lifecycle, and creator partnerships. At Hume Health, I work on scaling products that help people better understand their body composition, metabolic health, and long-term wellness through smarter at-home health tracking.
