Marketing Strategy⚡️Go-to-Market Expert
Since 2012, I've embarked on a professional journey with giants like Nestle, Motorola Solutions, and Kaspersky—contributing to the growth of their flagship offerings and spearheading new solutions at innovation hubs. In 2022, I started a consulting venture, overseeing end-to-end marketing strategies and orchestrating impactful product launches for technology companies. I serve as a strategic advisor and facilitator for both established companies and startups. I'm here for you to: • Create Marketing Strategy from Day 1; • Evaluate your current stage and marketing initiatives; • Choose marketing channels: dos and don'ts for your product; • Go-to-Market Strategy for launching a new product or expanding into a new market; • Advice on PR strategy and needed action plan; • Build Sales & Marketing team: skills and personalities; • Set up short and long-term OKRs. Let's engage in a dialogue about your marketing roadmap—both immediate and long-term—unveiling efficient 🌱 strategies.
Over the past 5 years, I have been involved in structuring teams within both corporate environments and startups. I have assisted my clients in hiring or reorganizing marketing and sales functions aligned with the business's OKRs. Feel free to share your ideas or concerns with me, and I will provide various approaches to the hiring process or help you identify the necessary people and skills required for your business.
I've been the expert for New Product Launch (NPL) processes in both FMCG and IT sectors for over 8 years. From handling substantial B2C products to excelling in specialized B2B solutions. When it comes to GTM strategy, it's all about gathering a treasure trove of info on your product and clients. The next step? Having the framework and experience to lay out all the puzzle pieces and see the bigger picture.
With hands-on startup experience, I've helped Sales & Marketing teams hit the jackpot: 5x more quality MQLs and 2x conversion to SQLs in just 3 months. Let's team up to fine-tune your growth strategy—I'll evaluate your current stage and provide recommendations on what to do. Whether it's refining the existing approach or starting from scratch, I've got you covered. Remember, growth hacking isn't just marketing—it's also about how your product and sales teams win over clients.
Beyond product marketing, it's about grasping why your product matters, where your clients hang out, and how to win them over and keep them happy. I've been through it all—starting from the 'aha' moment to getting that product making waves. I've dived into market research and made strategies that rock. I'm here to help you pinpoint your Ideal Customer Profiles (ICPs), fine-tune how you present your product, and build an all-around marketing strategy that shines.
I was guiding B2B sales and business development teams at large corporations (ex.Kaspersky) and startups. I've been through new product launches and team training, adjusting offers and propositions, as well as bridging the conversations between Sales, Marketing, Product, and the final client.
I'm all about diving into customer needs to figure out what clicks—whether it's finding the perfect match for your product, giving it the right vibe, or crafting messages that really hit home. I've done research for established companies like Nestlé and Kaspersky, and even rocked it with startups that are just getting started. Would you like to chat? Let's figure out what you need and whether it's a quick poll, chatty survey, interviews, or well-organized focus groups.
- Set up email campaigns and automated workflows for lead nurturing. - Conducted A/B tests to determine the most resonant content for our audience. - Utilized Mailchimp's capabilities to execute surveys, taking advantage of opportunities for feedback. - Collected and analyzed analytics and reporting data to monitor open rates, click-through rates, and other engagement metrics.
- Managed Salesforce accounts to track campaign effectiveness and measure the ROI of various marketing initiatives. - Used Salesforce's reporting and analytics capabilities to gain insights into lead behavior and the health of the sales pipeline. - Integrated Salesforce with MailChimp and Marketo for account-based sales and marketing communications.
- Utilized SEMrush as a market research tool for both B2B and B2C companies that I advised or was employed by. - Managed traffic analysis encompassing traffic sources, demographics, and user behavior to refine and tailor marketing strategies.
I have 8-year expertise in SaaS solutions tailored to both SMBs and Enterprise businesses. My experience extends to defining marketing strategies across fintech, cybersecurity, engineering tools, and IT, from freemium subscriptions to massive enterprise offerings, supporting direct deals, channel, and partner sales.
With a background in serving enterprise clients, I bring hands-on experience in tailoring marketing strategies to meet their needs. I've successfully implemented go-to-market strategies, driven demand across regions, led marketing teams, and established marketing and sales collaboration for greater results.
I've worked at big players like Kaspersky and Motorola Solutions. These experiences, both at the global and regional levels, spanned marketing and product marketing teams, providing me with a comprehensive understanding of the cybersecurity marketing landscape and various business approaches in this field.
Leading Axidian’s global marketing function across the EMEA, India and APAC. Responsible for GTM strategy, market expansion, demand generation, product and partner marketing, brand, marketing operations and analytics. Building a scalable marketing engine closely aligned with Sales, with a focus on pipeline generation, enterprise opportunities and long-term revenue growth.
• Guided and trained the Founder of a fintech API-based software tool for developers on pricing strategy and features, resulting in a 35% increase in LTV and a 15% increase in customer retention. • Analyzed the market, reshaped the go-to-market (GTM) strategy, and reorganized the product marketing team for a SaaS software for developers, resulting in doubling 2x of SQLs in the pipeline. • Reworked onboarding and lifecycle programs of a fintech SaaS billing support company, leading to +15% conversion to payable customers and + 20% NPS.
• Established marketing function from scratch: analyzed market and opportunities, set KPIs. • Built relations with Partners and Resellers and trained sales representatives on company's solutions. • Developed GTM strategy for US and EMEA regions, resulting in 20% increase in upsell and cross-sell revenue. • Build a team of inhouse marketers and subcontractors.
• Crafted global GTM plan and launched new Kaspersky products • Orchestrated product launch resulted in +80% media achievement, 3x number of articles in PR, the launch webinar became the best performing in 2020 at Kaspersky. • Developed GTM strategy and drove Kaspersky Open Innovation Program, which included startups in ecommerce, fintech and gaming. • Leading a team of 5 marketers developed a comprehensive portfolio for Kaspersky Innovation Hub.
• Launched Nespresso e-shop in Russia and managed user acquisition campaigns. • Owned all Nespresso Coffee launches, which is the most revenue generating business segment at Nespresso. • Served as the primary contact for appointed media and production agencies to ensure brand and business needs are met. Led the tender process for a new social media agency, resulting in securing an offer with high performance and lower budgets than anticipated. • Shifted media budgets from TV campaigns to in-mall and digital channels, which led to an increase in online and offline sales during peak seasons of up to 23% per coffee capsules.
Supported sales & marketing teams with collaterals, organized events, and created materials for announcements, website updates and business meetings.
