Search Layered
SEO Consultant
Independent SEO consultancy for B2B SaaS and startups. Fractional work across product-led SEO and content strategy as well as AI search visibility (GEO/AEO). -> Useful content and free SEO tools at searchlayered.com
Anastasia Kotsiubynska
Organic Growth Strategist: SEO, AI Search, Content
London, United Kingdom (+00:00 UTC) English, Ukrainianfrom Kyiv, Ukraine
Usually responds in 19 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
9 reviews / 15 sessions
Fri
13
Next availability
Anastasia was absolutely fantastic. She gave me a lot of practical, actionable SEO advice tailored to my website, and by the end of the session we had a clear SEO roadmap for the coming months. I really appreciated how deeply she understood my situation and focused on solutions with real impact rather than generic recommendations. Thank you so much for your time, expertise, and all the valuable insights. Highly recommended!
Liparit Avagyan
I’m really grateful for the support Anastasia provided during our session. She quickly understood my challenges and was able to offer clear, actionable solutions that I can implement right away. She also came well prepared, which made the session even more efficient and valuable. I really appreciated how focused and relevant her advice was. On top of that, she makes herself available even after the session, which shows how committed she is to helping. She’s definitely someone I’d recommend reaching out to if you need support. Thank you Anastasia !
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Clara Herbaut
Anastasia was excellent. She really helped me identify the key blockers that were limiting my SEO and GEO visibility. I now have a clear roadmap of what needs to be fixed and what should be implemented next. Thank you again, Anastasia.
Fred
Bio
Hey, I'm Anastasia — an SEO expert with 9 years of hands-on experience, mostly in B2B SaaS, and 3+ years leading in-house SEO teams (currently a team of 5, up to 10 at its largest). My core focus is product-led SEO: building organic strategies tightly aligned with core product features, so the traffic that lands is relevant and high-intent. Alongside traditional SEO, I work on AI search visibility — improving presence in AIO, ChatGPT and other assistants. I'd call myself an SEO generalist: organic search strategy, content as a growth engine, technical SEO, off-page, data analysis. I build strategies that bring organic visibility and brand awareness, aligned with product and business goals, realistic against the competition you actually have, and adaptable as AI changes how people find information. Happy to help with: → Product-led SEO & organic growth strategy → Finding growth opportunities depending on your niche and its competition → Content marketing strategy → AI search visibility (GEO/AEO) → Hiring, coaching, and building an in-house SEO team that can cover all organic areas →→ and anything else on SEO, organic growth, or SEO tools 🙂 I enjoy the part where SEO meets product and user experience: contributing to new features and building tools that bring real value to users. Always up for brainstorming there. I also run SearchLayered, my own SEO consultancy, doing fractional work with B2B SaaS and startup teams. On the side, I build affiliate projects end to end – idea, setup, content, and monetization. If you want to brainstorm an SEO problem, improve AI search visibility, or talk team and leadership, just book a session!
Expertise
Building a team
I lead a team of 5 and have managed up to 10 within an SEO function. I've hired and onboarded new people, coached them through skill gaps and step-ups, and built new directions from scratch. Happy to dig into hiring, team structure, or getting a new function off the ground with the people you already have.
Content marketing
Building a content marketing strategy that drives organic visibility and brand awareness — aligned with product and business goals, realistic against the competition you actually have, and adaptable as AI changes how people find and use information. Currently growing an audience mainly through website content and LinkedIn.
SEO
I have 9 years of end-to-end SEO experience, mostly in B2B SaaS, with a focus on product-led SEO. I build organic strategies and find growth opportunities based on the niche, the competition, and business needs. I'd call myself an SEO generalist — I can cover every major area of SEO. Recently I've been working on both sides of organic growth: traditional Google search and AI search.
Toolkit
SE Ranking
Working for the company, I have a deep, hands-on understanding of the tool and all its features. Features that I use the most are rank tracking (regular Google & AI engines), website audit, keyword research, and content marketing.
Ahrefs
Have a very long history of using the tool. The features I use most are competitive research (Site Explorer), keyword research, and backlink data for analyzing competitors or new websites I find.
Google Search Console
Google Search Console is probably the main SEO tool, so I use it extensively to analyze website performance—identifying which countries, pages, and queries drive traffic, as well as diagnosing indexing issues.
Industries
SaaS
My current job is in the B2B SaaS industry, which is an SEO (marketing) platform with AI features. As an SEO professional myself, I combine my own experience with knowledge of this industry.
SEO
Being an SEO myself, I also work for a company that targets SEOs as its main audience. I have my own experience in organic search and continuously monitor the industry, trends, and changes as part of my current role.
E-Learning
I have a strong interest in this industry and have tried many online courses myself, always looking for effective ways to grow skills. So, I run personal projects related to online learning.
Experience
I'm responsible for driving the company’s organic traffic, visibility, and its impact on business metrics. I build and monitor the organic strategy, plan team resources and budgets, conduct competitor and market research, and identify new growth opportunities. My role includes SEO analytics and reporting, AI search experiments, process optimization, and cross-team collaboration.
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