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Anastasia Borisova

Product Leader focused on AI enhanced SAAS

Madrid, Spain English, French, Portuguese, Spanish, Russian
Usually responds in 24 hours
Free
Price per hour
30 min
Time Blocks Available
0.00
0 reviews / 1 sessions
Tue
17
Next availability
in your time zone (Athens)

Bio

I’m a product leader with a strong analytical mindset. I love digging into data, understanding people and their motivations, running customer discovery, and uncovering real behavioral drivers. With a background in law, I’m comfortable navigating economics, regulation, and complex deal structures. I also have solid experience in business development and M&A. I can prototype and vibe-code, though I haven’t yet built a fully scalable production solution end-to-end. I’m deeply inspired by startup culture — fast pace, real conversations, rapid hypothesis testing, and the search for traction. I’m good at spotting which processes need to be systemized and which ones should be removed entirely so the business can actually move. I’ve worked in corporates on internal products, founded a tech startup supporting high-profile B2B events, and built a brand-communication product from a napkin sketch to 15 client apps in the stores (B2B2C). I served as Head of Product & PMM in an early-stage LegalTech startup. Most recently, I’ve been in AdTech: eLama (Yandex ecosystem) and SplitMetrics (Apple Ads partner). Key roles: • corporate IT project management • founder (Interactivelab.ru: interactive/AR/VR/multitouch) • product manager in startups (brand ↔ community communication, legaltech for outdoor advertising) • product & PMM in digital/mobile ads (Yandex Ads, Apple Ads ecosystem) • product mentor as a full time job. I love spotting and validating emerging trends, and I’m driven by building and using software products that genuinely improve people’s lives — the kind of tools that become part of their mindset and shape new expectations of what technology should be.

Expertise

  • Go to market strategy

    As a product mentor, I helped a fintech team rebuild their GTM into a data-driven, segment-focused engine. We ran a deep audit of their top channels and created clear launch templates for product and marketing. This gave the team a repeatable system to improve acquisition and engagement.

Toolkit

  • n8n logo

    n8n

    Building pipelines & prototypes for a pet-project around video contents. One of the most intuitive tools on the market, though can be messy on complex pipelines.

Experience

  • 12BRAVE

    Course Instructor

    12BRAVE is a startup education program helping founders and PMs validate ideas and build growth fundamentals. Guiding founders and PMs through product validation and growth methodology: •  Cover why a landing page is a hypothesis test, not a website — and how that reframe changes every product and GTM decision •  Break down the 4-block structure that converts and how to assemble it with AI in under 1 hour •  Run cheap, fast market validation frameworks — pressure-testing demand before a single line of code gets written •  Close each cohort with a concrete action plan so students run their first validation cycle within days

  • Neirochat.io

    Chief Product Officer

    Neirochat.io is a web based LLM router & creative AI platform, purpose-built for SMEs in emerging markets. Core use cases vary: text generation, image & video generation, animation fot product showcase & marketplaces, ads & promo materials, logo & branding, infographics, etc. - covering most of the daily tasks for small businesses and direct customers who are building their businesses. • As a founding Product Leader I spotted a real market gap: millions of Russian-speaking SME owners needed access to top-tier AI tools for their day-to-day marketing — but geopolitical and payment barriers kept them locked out. • Running it as a lean, user centered & data-driven product organisation. • Full ownership: vision, strategy, build, GTM, monetization and cross-functional execution. • Building scalable operating models with AI agents covered by measurable KPIs

  • Synder

    Product Consultant

    Synder is an e-commerce accounting automation SaaS that syncs sales data from Shopify, Amazon, and PayPal directly into QuickBooks and Xero — serving finance teams and SME owners globally. As a Product Consultant, I have: •  Assessed team maturity gaps and drove improvement across product process, team collaboration, and churn analytics •  Introduced structured frameworks — 4D Cycle, PRDs, Dual Track in Jira, and GTM motion — to build a repeatable product operating model •  Produced a detailed Essential Plan Churn Report with cohort analysis and cancellation insights to surface root causes •  Defined the forward plan: full end-to-end product cycle, unified data culture, and structured churn reduction playbook

  • SplitMetrics

    Lead Product Manager

    SplitMetrics is a global software company offering an ecosystem of products and services that enable mobile-first businesses and brands worldwide to simplify their way to business success. • Launched Apple Search Ads freemium tier → 8k SME customers acquired → product contributing to +40% ARR • Leveled up the most robust & flexible automated rules engine for Apple Search Ads with proven efficiency in saving budgets by 15% and user acquisition efforts by 40% in laborious campaign management. • Led 3 product teams to develop the pioneering AI-powered bid optimization strategies for Apple Search Ads. • Delivered numerous product solutions in analytics to help clients achieve their advertising objectives and identify data anomalies & valuable insights resulting in ARR growth by 40% in 18 months.

  • eLama

    Principal Product Manager
    •elama.ru

    eLama is a leading Russian AdTech platform for managing and optimizing digital ad campaigns across Yandex, Google, VK, and other channels — acquired by Yandex in 2022. • Oversaw the core product portfolio (AdTech), ensuring alignment with Go-to-Market strategies and achieving successful product launches that secured our leadership in the digital ads management market. Adtech portfolio became strategic assets during Yandex acquisition, directly contributing to company valuation • Supervised the growth team to implement growth hypothesis testing cycles and scaled top hypothesis to leverage user activation by 10%. • Delivered various adtech solutions that were of a great value to the latter merger by the Yandex Co., solidifying our position in the digital advertising industry.

  • Legalight.ru

    Associate Product Director

    Legalight is a B2B SaaS platform for automated legal compliance checking of ad copy — helping brands and agencies avoid regulatory risk at scale across Russia and the EU. • Led end-to-end development of Legalight’s core analytics product from concept to MVP launch, securing early adopters and initial market traction. • Conducted in-depth market validation across Russia and the EU, optimizing monetization using ARPPU as North Star Metric while maintaining positive ROAS. • Aligned multi-regional stakeholder interests and technical delivery teams, accelerating feature development cycles and ensuring regulatory compliance.

  • Interactive Lab

    Co-Founder & Managing Partner

    • Founded and scaled a digital creative agency, reaching $2M+ annual revenue by delivering immersive AR/VR and multitouch experiences for top-tier clients. • Led design and execution of interactive campaigns for global brands including Audi, BMW, and Samsung, earning “Best Interactive Company” awards in 2012 & 2013. • Built and managed a cross-functional creative and technical team, ensuring seamless project execution across Europe, Asia, and North America.

  • App4brand

    Head of Product

    • Led a full-stack team of 12 in agile mode, adapting Scrum to to build a complex mobile SAAS in only 12 months.. • Conducted thorough market research and audience profiling to meet user needs for the product's growth. • Defined product roadmap integrated analytics pipelines, and maintained continuous delivery cadence for iterative improvements. • Raised investment rounds and gained traction in top Russian tech accelerator

  • Russ Outdoor

    Head of Project Office

    • Transformed a 120-person IT department by embedding Agile and project governance frameworks, leading to a 28% reduction in delivery delays. • Managed a portfolio of 15+ enterprise-scale IT and digital transformation initiatives, including infrastructure upgrades and ad inventory platforms. • Advocated and implemented cultural shifts that laid the foundation for transitioning the company into a digital OOH operator.

  • Russ Outdoor

    Business Development Manager

    Led various M&A deals in Russia, Ukraine and Israel

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