• Helping SMBs diagnose authority gaps and build trust with their target audience across the entire customer journey.
Amanda Milligan
Founder at Brand Authority Club
Richmond, United States (-05:00 UTC)from Fort Lauderdale, United States
Usually responds in 2 days
$50 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
13 reviews / 22 sessions
Mon
09
Next availability
Bio
Over the course of my career, one thing has stood out to me: Brand authority is critical, but it's never focused on. SEO, content, PR, and brand all contribute to your company's authority, but some stumble into it accidentally rather than deliberately trying for it. I'm here to change that.
Expertise
Content marketing
My decade-long career has centered around the power of content. It's where I got my start, and it's where my passion lies today. Creating great content isn't just about building traffic - it's about telling your brand's story, building trust with your audience, and establishing your brand as an authority in your industry.
Growth marketing
In my role as Head of Marketing at Stacker, I operate as a team of one and manage to single-handedly source ~40-50% of revenue via various marketing channels, including content, paid social, email marketing, and more. I understand that each brand demands its own approach to growth, and I'm prepared to help you strategize what will connect you with customers and differentiate you from your competitors.
Link building
About 8 years of my career have been spent examining the intersection of content and link building. However, I believe in "link earning" rather than "link building." Through the creation of high-quality content, you can earn more (and better) links over time. It's an investment, but it certainly pays off in the long run, and I'm here to help.
Remote work
I've worked remotely for 8 years. It has massive benefits, but it also comes with unique challenges. I'm happy to be an empathetic sounding board about how to make remote work work for you - both as it relates to your own motivation and productivity and also as it relates to working with a team.
Venting frustration
Mental health is one of my passions. I care deeply about people and believe we all deserve an outlet to be heard and validated. I am more than willing to have vulnerable conversations, listen non-judgmentally, and provide any support I'm able.
Toolkit
Ahrefs
My SEO tool of choice! Ahrefs is my go-to when I'm exploring changes in rankings, how brand pages are performing, and where content can improve to beat the competition.
Hotjar
Isn't Hotjar cool? I could spend hours exploring the heat maps and behavior tracking provided by this tool. Even the free version can reveal fascinating insights about what people want from your site and how to improve your content to drive more engagement.
HubSpot
Ah, yes, I've spent a lot of my professional life in HubSpot! My current and last companies both used the HubSpot CRM, and I'm very familiar with the Marketing Hub and its capabilities.
KeywordTool.io
I love any/all tools that explore People Also Ask, Google Autocomplete, and other insights into how people search. They're great brainstorming tools for understanding intent around different keywords and diving into more niche topics.
Mailchimp
I've used MailChimp to manage brand newsletters, including the one I currently operate for Stacker Studio called Newsworthy (before we switched over to HubSpot).
Semrush
I've used Semrush to do keyword research and analysis; it's been a critical tool for all content audits I perform. By understanding keyword gaps and strengths, I'm able to make stronger recommendations for where to focus our content pruning/creation attention.
Experience
• Headed up the content strategy for our enterprise clients. • Molded the agency's strategic content direction, offering both generative AI and expertly written solutions. • Revamped every content deliverable to ensure they're as up-to-date and actionable as possible. • Led a team of two content professionals, prioritizing mentorship and creative thinking.
• Single-handedly sourced ~40-50% of revenue via various marketing channels, including content, paid social, email marketing, and more. • Led core branding initiatives, including the launch of our parent site, StackerMedia.com, the brand collateral and website (studio.stacker.com) used for Stacker Studio, and the brand positioning/messaging for Stacker Connect. • Demonstrated the company's thought leadership by speaking at industry-leading events, including MozCon, SearchLove, and Pubcon, as well as appearing as a guest on dozens of SEO podcasts and webinars.
• Developed the strategy for marketing the agency and improving the quality of lead flow, nearly doubling lead volume from 2018- 2019 (pre-COVID). • Spearheaded all on-site content creation, our podcast, guest posts, and many other content marketing efforts while managing a team of two and working directly with leadership to strategically grow the business. • Represented the company as a thought leader by speaking at events like MozCon, Pubcon, SMX, and more.
• Managed communication between the Mental Health First Aid program and its instructors. • Strategized ways to encourage instructors to teach more classes via email marketing, website gamification, and more. • Managed email communication to instructors with open rates between 20-25%.
• Served as the managing editor for the Mechanical and Aerospace Engineering newsletter. • Managed a team of writers and provides editorial guidance. • Created a new content strategy for newsletter. • Wrote the content that's published in the semesterly newsletter. • Edited article submissions for both content and grammar. • Communicated with designers to coordinate the layout.
SENIOR ACCOUNT STRATEGIST (January 2018 - April 2018) • Develop the content strategy and oversee engagements for 10+ clients, ranging from start-ups to legacy brands. • Manage a team of 9 creatives and PR professionals to execute the content marketing work. • Research a variety of verticals to identify content gaps and opportunities to achieve marketing goals, including increasing organic traffic and improving conversion rate. BRANDED CONTENT MANAGER (August 2016 - December 2017) • Strategized how to increase on-site engagement via blog posts, ebooks, and graphical resources. • Developed case studies and other content to demonstrate Fractl's work and the benefits of content marketing. • Worked to increase organic traffic by publishing relevant, high-quality content. ACCOUNT STRATEGIST (May 2015 - July 2016) • Developed account strategy, taking client goals and content virality into consideration to craft the most appropriate approach. • Coordinated with the creative, production, and promotions teams to produce the best content possible. • Oversaw the lifecycle of each campaign in order to keep campaigns focused and top-quality. CREATIVE STRATEGIST (July 2014 - April 2015) • Led the creation of content campaigns for our clients. • Managed creative teams consisting of writers, researchers, designers, and programmers. • Provided editorial and graphical direction for campaigns. DIGITAL JOURNALIST (September 2013 - June 2014) • Researched a variety of topics for client projects in several different verticals. • Edited copy for content and grammar and fact-checked text. • Wrote articles, landing page content, infographic scripts, and the copy for other content types.
Innovative Marketing Solutions, LLC
Copywriter/Social Media Manager• Led the initiative to launch a new company blog, generating the ideas, writing the content, and gathering the images. • Worked on client projects, from writing scripts to making edits using Audacity, Adobe Flash, and other software. • Crafted social strategies and brainstormed social content initiatives.
BlueGlass Interactive, Inc.
Senior Content Writer / Content WriterSENIOR CONTENT WRITER / CONTENT WRITER (October 2011 - October 2012) • Wrote high-quality content for the company's clients. • Wrote industry-focused articles for the BlueGlass blog. • Assisted with copy-editing and copywriting projects. PRODUCTION ASSISTANT (August 2011 - September 2011) • Conducted research for client projects. • Wrote articles and scripts for various textual and graphical assets.
Maupin House Publishing, Inc.
Marketing/Editorial Intern• Edited manuscripts for grammar, consistency and Chicago style. • Worked on a marketing plan and designed a tip sheet for an upcoming title. • Designed an author’s website and created/managed her Twitter and Facebook accounts. • Created fliers for authors’ events and webinars hosted by Maupin. • Updated the company’s website using Magento. • Wrote blog posts for the company’s WordPress account.
The Independent Florida Alligator
Freelance EditorFREELANCE EDITOR (January 2011 - April 2011) • Selected which freelance stories would run in the paper. • Edited the content, grammar, and AP style mistakes of the chosen articles. • Corresponded with writers during the editing process to discuss changes and suggestions. COPY DESK CHIEF (August 2010 - December 2010) • Edited every story in the paper for grammar and AP style. • Managed and trained eight copy editors in how to properly edit and fact-check. • Used InCopy to tag articles for formatting.
Broward Sheriff's Office (BSO)
External Affairs/Media Relations Intern• Wrote articles for the award-winning internal publication, Signal 14. • Wrote press releases that were distributed to media organizations all over the county. • Participated in a mock broadcast interview. • Assisted with press conferences and helped the public information officers while on scene with the media.