Marketing & Go to Market Lead | Postioning, Value Proposition, Messaging, ICP Definition
For 10 years, I've helped companies with product marketing, employer branding, and strategy. I've worked with diverse, and distributed, teams across Europe and North America — from Kyiv to Lisbon, New York to Toronto, and communities with members all around the world. I've repositioned companies for successful international expansion, facilitated value proposition workshops with more than 50 companies, run growth planning to align sales and marketing with 30 companies. I can help you: - Define your company's ICP - Create a value proposition that connects with customers meaningfully - Create customer research that gets you important insights to make marketing and sales decisions - Define and align marketing and sales funnel stages and definitions - Build reports and tracking that showcase your value to senior leadership
I’ve supported more than 30 companies to create their go-to-market strategies based on industry best practice for 2026. This is tied to their lead management process and marketing and sales budgets.
I was part of a team that repositioned a global learning platform for international expansion and a new persona, then led the roll-out across the product and marketing channels.
I’ve worked with dozens of companies on their value propositions and validation, plus product launches and creating systems for customer feedback to reach all teams internally.
Miro is a great took for designing and facilitating workshops remotely. I’ve designed and run over 50 workshops on Miro to align teams and come to decisions.
Growth isn't the hard part. Growing consistently is. I help founders, sales and marketing teams get clear on who they're building for, where to reach them, and how to turn that into a growth engine that creates pipeline and closes customers.
I support the Everfield portfolio companies with defining their growth foundations, such as positioning, value proposition, and ICP definition, hire and mentor marketing talent, and support CEOs with growth planning, OKRs, and data.
Led the creation of a new careers website, EVP and all employer brand activities including managing social presences of pages with 40k+ followers.
Wrote articles for online and books, interviewing CEOs and investors across EMEA. Contributed to over 14 books.
Supported companies across 3 programs - two in Berlin and one in Lisbon. Worked on value proposition, positioning, and growth experiments to get to proof of concept faster.
Repositioned the company for international expansion and new persona. Hired and led the UX writing and maketing copy team establishing ways of working and quality standards. Led and advised on product launches and naming.