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Alex Hsi | ๐Ÿš€๐Ÿ™Œ

Marketing Technology Specialist / Performance Marketing Specialist / Digital Analyst / Startup Advisor

Oslo, Norway (+01:00 UTC) Norwegian, English, Chinese, Swedish, Danishfrom Oslo, Norway
Usually responds in 3 days
$100 / hour
Price per hour
15 min30 min60 min
Time Blocks Available
4.93
16 reviews / 23 sessions
Sun
18
Next availability

Bio

I have more than 16 years of website development and 10 years of professional digital marketing experience. I help startups through my company named Awelio with business modelling, writing business plans, defining product/market fit, developing MVPs / prototypes and helping them to achieve their first customers through digital marketing, growth hacking or word-of-mouth.

Expertise

  • Advice on funding

    I know the Norwegian startup ecosystem very well in addition to the Europe, American and Asian startup ecosystem. I have been a Director at Founder Institute in Norway and helped and received funding and government grants.

  • Conversion rate optimisation

    Experience with CRO-tools such as Google Optimize, Hotjar, Segment, A/B-testing, Siteimprove, Teston, Mouseflow, CrazyEgg, Mouseflow. Apply LIFT-model to increase the CR (conversion rate). The conversion drivers are Relevance, Clarity, Urgency, Anxiety & Distraction.

  • Marketing automation

    I have many years of experience using connectors such as Zapier, IFTTT & ConnectMyApps to automate workflows. I am also experienced in using different APIs to automate workflows, product flows and system flows in order to increase the efficiency and automate manual processes. I am also advising you on what marketing automation tools & software you should use based on your MarTech / Tech stack.

  • PPC strategies

    I have been working with over 200 Google Ads accounts during my time in over 4 media agencies as well as my own customers. I know how you should leverage most out of Google Ads, and achieve great results concerning ROI, ROAS, CPA, CLV or eCPC.

  • SEO

    SEO (Search Engine Optimization) is a very important factor for your website to rank high on search engines such as Google. I have many years of experience with both on-page SEO, off-page SEO and technical SEO.

  • Technology and tools

    I am updated about the trends within martech (marketing technology) and adtech (ad technology), and I am helping several startups in advising them about how they should build up their digital marketing capabilities and which software and tools they should adopt and use.

Toolkit

  • Google Ads logo

    Google Ads

    I have been in charge of / administrating over 200 Google Ads accounts during my time in different media agencies and my own clients. I also have knowledge about Google Ads Scripts. My company Awelio is a Google certified partner: https://www.google.com/partners/agency?id=5335736076

  • Microsoft Ads (Bing) logo

    Microsoft Ads (Bing)

    Bing Ads, you can copy the settings and account setup automatically from Google Ads. Efficient if you want to target on www.bing.com. Bing ads tend to have higher click-through rates (CTRs) for shopping and financial services search verticals because of their many ads within the shopping and financial resources niches.

  • Looker Studio (Google Data Studio) logo

    Looker Studio (Google Data Studio)

    I have been working with Google Data Studio since 2016. I have created several Google Data Studio Reports using different kind of data sources and integrations with Supermetrics / Funnel.io.

  • Google Tag Manager logo

    Google Tag Manager

    I am using Google Tag Manager daily in my work in order to create new tags, triggers, variables and rules for what kind of actions / events one wants to track. I also have experience with enhanced ecommerce tracking, creating dataLayers, datalayer variables and custom variables.

  • Hotjar logo

    Hotjar

    Well-versed user of Hotjar - behavior analytics tool for CRO (conversion rate optimization) and UX (user experience). Hotjar is a tool you can use to understand the user behavior as part of ongoing optimization. You can even spot usability issues & bugs, and use it during your usability testing phase. I use Hotjar to gather user data based on session recordings, heatmaps and polls in order to increase the CRO, understand the user behavior, find factors that affects the website negatively.

  • Supermetrics logo

    Supermetrics

    Several yers of experience with data connector suppliers such as Supermetrics & funnel.io Use data connectors to connect data sources and visualize the data on either Google Sheet, Excel or Google Data Studio

  • Trello logo

    Trello

    Great project management tool. https://www.bizjournals.com/newyork/news/2017/01/09/productivity-app-trello-sold-for-425-million.html#:~:text=Cashing%20in%20on%20the%20exit,Index%2C%20Spark%20Capital%20and%20BoxGroup.

  • WordPress logo

    WordPress

    I have more than 13 years of experience with Wordpress, and I created my first blog in Wordpress in 2007 and I explored more about the platform when I was an exchange student in London in United Kingdom in 2008. Wordpress is one of the most used CMS-platforms in the world, and I am familiar with both the Wordpress Themes, WooCommerce, different page builders such as Elementor, WPBakery and Beaver Builder, and several useful plugins you should use and avoid.

Industries

  • Data Integration

    More than 10 years of experience with digital marketing. I was the first Nordic member to join Growth Mentor. I offer a wide range of services related to digital marketing and digital analytics.

Experience

  • HSI INVEST

    Sole proprietorship | Independent Contractor | Freelance projects online | Senior Consultant

    Freelancer | Contractor | Headhunter | Business Developer | China (Asia) Advisor | Ecommerce & Web Tilby forretningsassistanse, rรฅdgivning og sprรฅktjenester for norske selskaper som รธnsker รฅ handle med asiatiske partnere, samt etablering i Asia. Konsulenttjenester innen IT og teknologi, hardware, software, samt drift og vedlikehold av nettsider. - Behjelpelig med รฅ finne solide leverandรธrer av produkter og tjenester lokalisert over hele verden, men spesifikt Asia - Import/eksport + tolldeklarering - Inngangsstrategi/forretningsmodellering/utforming av forretningsplan/fra idรฉ til kommersialisering - Startup advices - Ecommerce - SEO/SEM, Keyword Research, Google Search Tools, Web Analytics, Speed Optimization, Online Marketing & Social Media Optimization (Google Adwords, Facebook Ads), Backlinks analysis, Canonicalization, URL Analysis, HTML & XML Sitemap, Meta Tags, Meta Description, Broken Link Checking

  • Awelio

    CEO / Founder
    โ€ขawelio.no

    MarTech Agency / Digital Consultancy. I have helped more than 120 different clients from more than 9 different countries. My company is a certified Google Partner: https://www.google.com/partners/agency?id=5335736076

    E-CommerceDigital AgenciesB2BB2CSaaSReal EstateOther

  • Noricom Interpreter and Translation Services

    Interpreter (Tolk)

    โ€ข Freelance interpretor for NORICOM Nord AS, SALITA TOLKE- OG TRANSLATร˜RTJENESTE AS & NORICOM SPRร…KTJENESTER AS โ€ข Interpreting between Chinese and Norwegian/English โ€ข Interprets between Chinese/Norwegian and Norwegian/Chinese at both attendance interpretation and telephone interpretation

  • Zilada

    Chief Executive Officer

    โ—ฃโ—ฅโ—คโ—ขโ—ฃ โ—ฅโ—ค ๐—ญ๐—ถ๐—น๐—ฎ๐—ฑ๐—ฎ โ—ฅโ—คโ—ขโ—ฃโ—ฅโ—คโ—ฅ ๐Ÿ…ธ๐Ÿ†ƒ ๐Ÿ…ฒ๐Ÿ…พ๐Ÿ…ฝ๐Ÿ†‚๐Ÿ†„๐Ÿ…ป๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ฝ๐Ÿ…ฒ๐Ÿ†ˆ, ๐Ÿ†‚๐Ÿ…ฒ๐Ÿ†๐Ÿ†„๐Ÿ…ผ, ๐Ÿ…ฐ๐Ÿ…ณ๐Ÿ†…๐Ÿ…ฐ๐Ÿ…ฝ๐Ÿ…ฒ๐Ÿ…ด๐Ÿ…ณ ๐Ÿ…ฐ๐Ÿ…ฝ๐Ÿ…ฐ๐Ÿ…ป๐Ÿ†ˆ๐Ÿ†ƒ๐Ÿ…ธ๐Ÿ…ฒ๐Ÿ†‚, ๐Ÿ…ผ๐Ÿ…ฐ๐Ÿ…ฒ๐Ÿ…ท๐Ÿ…ธ๐Ÿ…ฝ๐Ÿ…ด ๐Ÿ…ป๐Ÿ…ด๐Ÿ…ฐ๐Ÿ†๐Ÿ…ฝ๐Ÿ…ธ๐Ÿ…ฝ๐Ÿ…ถ, ๐Ÿ…ฐ๐Ÿ…ธ, ๐Ÿ…ฑ๐Ÿ†„๐Ÿ†‚๐Ÿ…ธ๐Ÿ…ฝ๐Ÿ…ด๐Ÿ†‚๐Ÿ†‚ ๐Ÿ…ผ๐Ÿ…พ๐Ÿ…ณ๐Ÿ…ด๐Ÿ…ป๐Ÿ…ป๐Ÿ…ธ๐Ÿ…ฝ๐Ÿ…ถ

  • -Nova-

    Nova Pro / Nova100 Member

    Nova is an exclusive international network containing highly talented professionals and students. The Nova Pro Network acts as a platform to expand the members network, gain industry insights, and access exclusively hidden career opportunities in some of the world's biggest multinational companies. The criteria for membership include a strong combination of excellent academic qualifications, social skills and business drive.

  • Lokafy

    Freelance Tour Guide | Tourist Guide (Turistguide)

    I have been working as a freelance Tour Guide in more than 15 years. I joined Lokafy in June 2017.

  • TikkTalk (Skiwo AS)

    Independent Interpreter (Selvstendig tolk)

    https://my.tikktalk.com/no/alex-hsi โ€ข Freelance and independent interpretor for TIKKTALK AS โ€ข Interpreting between Chinese and Norwegian/English โ€ข Interprets between Chinese/Norwegian and Norwegian/Chinese at both attendance interpretation and telephone interpretation

  • Rocket Capital

    Chairman Of The Board (Styreleder)

    Investment, Venture Capital (VC), Nordic-China Consulting & Holding company Nordic-China Consulting Investing in startups & scaleups Helping startups & scaleups with funding Business Modelling Business validation Valuation Market analysis Competitor analysis Startup Pitch Decks Investment memorandums GTM-strategies Incubation Investment Growth Venture Capital Product-market fit (P/M fit) Ideal Customer Profile (ICP) MVP, prototype Measurement protocols OKRs / KPIs Prospecting Pre-Sales interview Sales Process Business/Channel fit ESG (Environmental Social Governance) CSR (Corporate Social Responsibility) ESRS (European Sustainability Reporting Standards)

  • Redningsselskapet

    Senior Digital Marketer

    Digital Marketing Business Intelligence Data Analytics Data Science MarTech (Marketing Technology) Marketing Automation Feed Management SEO Data visualization Tracking Tag management App App tracking GDPR, ePrivacy, cookie management Google Ads Meta/Facebook Ads PowerBI Attribution Serverside tracking (SST)

  • Oslo tingrett

    Co-judge (Meddommer)

    Serves as a co-judge for the Borgating Court of Appeal / Oslo District Court - a large and important social responsibility for two terms. Tjenestegjรธr som meddommer for Borgating lagmannsrett / Oslo tingrett - et stort og viktig samfunnsansvar.

  • Flexify

    Professional Freelancer

    Offering freelance services within digital marketing, data visualization and business intelligence

  • kfzteile24 GmbH

    Senior Marketing Analytics Manager

    kfzteile24 is one of the largest German online retailers of auto parts and car accessories with sales in the triple-digit million range in โ‚ฌ. Private Equity-Backed by EQT and Project A Ventures. โ€ข Google Marketing Platform โ€ข Google Cloud Platform โ€ข Tracking, measurement, web analytics, GDPR โ€ข Dashboard, data visualization

  • Telia

    Digital Analyst | Head of Google Marketing Platform

    Responsible for digital tracking of all digital channels belonging to Telia domain and its subdomains. Working with both Google Marketing Platform and Google Developers daily.

    B2BB2C

  • Awelion

    Chairman of the Board (Styreleder)

    www.twicetea.no ~ ๐Ÿƒ๐Ÿต Premium Instant Tea - more convenient, more taste

  • Founder Institute Norway

    Director / Business Development Manager

    The Founder Institute is the worldโ€™s premier idea-stage accelerator and startup launch program. If you are up to the challenge, our comprehensive step-by-step program will give you the structure, mentor support, and global network you need to start an enduring company. In addition, the Founder Institute is the only program of its kind that accepts solo-founders and founders with day jobs, and that shares equity with all participants. Apply here: https://goo.gl/ujCN6L

  • Wavemaker (Part of GroupM & WPP)

    Marketing Tech Manager
    โ€ขgroupmnorge.no

    Helped customers by leveraging on a variety of marketing technology tools, advising them on their martech stack, visualized data & data points by creating dashboards, tag management by using Google Tag Manager, Tealium & Adobe Dynamic Tag Management. marketing automation, ad serving, programmatic buying, CRO, SEO, SEM, Web analysis, DCO, DMP, DSP, pixel strategy, AI, ML & AdOps.

    Digital Agencies

  • BCG Digital Ventures | Boston Consulting Group

    Growth Architect

    Digital Marketing Project in the Nordics

  • Konsus | Superside

    Project Manager | Marketing Manager | Freelancer

    Konsus is a virtual back-office and a global cloud workforce of specialists. Send your routine-tasks to Konsus any time of the day, and the task is completed by a top quality freelancer within hours. Companies send us office tasks and we instantly assign them to pre-vetted freelancers based on skill and availability. Part of Y Combinator W16 program. The company changed the name to Superside in 2019.

    Digital AgenciesB2BB2COtherE-Commerce
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