All mentors

Alena Kozub

Brand Strategy • Communications Leadership • Personal Branding • PR | ex Flo Health, Wargaming, Volkswagen

Bratislava, Slovakia (+01:00 UTC)from Bratislava, Slovakia
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
3 reviews / 4 sessions
Tue
13
Next availability

Bio

I've spent 15+ years helping companies become known and trusted. From global corporations like Volkswagen to fast-growing startups like Promova, I've built brand and communications functions from scratch, led international PR, launched positioning projects, and helped leadership teams tell stories that support business growth. Today I run a Brand & Communications consultancy, helping founders and leadership teams build brands people trust, shape communication strategies that drive business growth, and turn great ideas into stories people remember. I also love helping professionals grow into strategic leaders who can build a high-impact brand & communications function. I can help you with: • Building a Brand & Communications strategy that supports business growth • Creating or scaling an in-house Brand/PR function • Leadership positioning and personal branding • PR strategy, media relations and thought leadership • Measuring communications impact and getting buy-in from leadership • Navigating career transitions into strategic communications roles, for example growing from PR/Communications Manager to Head of Brand & Communications If you're looking for someone who combines strategic thinking with hands-on execution, loves cool ideas, I'd be happy to help.

Expertise

  • Branding

    Created a Promova brand from scratch, building a foundation for a growth across Brazil, USA and Ukraine Consulting consumer tech companies how to build a brand that will be known and trusted

Industries

  • Brand Marketing

    Head of Brand & Communications. launched the brand in a new country (Brazil) with full-funnel approach, that increased the organic traffic on 300% and included PR, influencers, brand awareness campaigns, social media etc.

Experience

  • alenakozub.studio

    Founder

    Strategic Advisory - Ongoing strategic support for founders and leadership teams. Fractional Head of Brand & Communications - Senior leadership without a full-time executive hire. Brand & Communications Strategy Projects - Narrative, positioning, messaging architecture, communications planning. Executive Positioning - Thought leadership, media visibility, LinkedIn strategy, speaker positioning. Mentoring - For communications and brand professionals preparing for leadership roles.

  • Promova

    Head of Brand and Global Communications
    •promova.com/

    Responsible for all things brand & comms

  • Think Big: Strategic Brand & PR

    Author

    - Author and lead instructor of a course for future Brand & Communications leaders - Developed and taught a curriculum on brand strategy, communications leadership, PR, crisis communications, personal branding, and measurement - 45 graduates completed the program and earned certificates.

  • Flo Health Inc.

    Communication Manager, Europe

    - Crisis communication strategies: EG Roe v Wade response led to 20+ publications in the US and UK (TechCrunch, the Verge, Engadget) - 360 °comms projects that involved UA, ASO, web, support, journalists and internal audience - Charity projects and strategy; - Strategic comms partner for an Employer Brand team - Corporate policies; - Media communications in the US, Lithuania, United Kingdom, and CIS region with over 100 publications delivered

  • wargaming.net

    Senior Public Relations Manager
    •worldoftanks.com/

    - Responsible for media relations in Central Asia, Belarus and Russia - Organized press tours and press conferences with 100+ journalists, working with speakers (prepare messages, presentations, FAQ) - Held press-conferences and press-tours with 100+ media, resulting in 130+ publications - Draw up and implement the communications strategies for different game products - Worked with internal stakeholders globally (media trainings, briefings before media appearance) - Led 360 °multi-channel special projects (incl. in-game activities, SM channels, media, and internal comms), led to publications in TOP tier media

    Other

  • Volkswagen AG

    Public Relations Manager

    - Responsible for media relations: organized test-drives, press-tours - Project Lead for the first ever Minsk Half marathon with Volkswagen as the main partner, with 11, ooo runners - Editor-in-chief of a corporate magazine for clients and an internal magazine for employees

  • NGO “Doors”: we made the country speak about amateur theatres

    Communication Manager

    • Responsible for media relations in Belarus • Organized press-conferences and interviews • Organized the first Minsk festival of amateur theatres • Won best prize for PR projects in Belarus (2011)

  • Pan-studio, concert agency

    Marketing and Communications Intern

    • Organized and coordinated musical events

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