CPO | Startup advisor | Blockchain | eCommerce
Hi! I am Aditi Singh and I love supporting startup founders. After learning the ropes of building various businesses within the umbrella of Amazon, I'm currently driving the product and marketing strategy in a startup myself, and guide founders via incubator/ accelerator programs. Whether you are facing a challenge, feeling stuck, or just need a sounding board, I will be happy to talk and support. Specifically, i can help you with 🔸 Go-to-market strategy 🔸 Product market fit 🔸 Building teams 🔸 Pricing strategy 🔸 Driving the right operational strategy 🔸 Everything B2C or ecommerce Look forward to talking!
Hiring the right skills, with the right attitude, at the right time are key for any startup. Attracting and retaining talent in a startup can be quite different from typical corporate teams. I've built large and small teams ground up throughout my career, and can help you weed through the many trade offs and decisions you will need to make as you build your team.
Who are your customers and how to reach them? how much budget to allocate? It is sales or marketing or both? Is your product ready for the market? Is the pricing right? How does one do everything right without over/under investing? Having spent the last decade taking multiple businesses to market, and if these are the questions in your mind, you are on the right track, lets talk!
As a female leader, I've often been guilty of the imposter syndrome myself. If you are feeling overwhelmed or generally feel out of place, I will be happy to talk and hopefully by the end of our call you are reminded once again of your many strengths.
Is your product ready for market? Do customers like it? What tools are useful for product managers? how does one run effective sprints and prioritise the right features? Whether you are building a SaaS product or a B2C product, I can help.
Product market fit is critical for any early stage startup. But how does one ensure a successful product market fit? By talking to customers early and talking to them often.
How to energise a remote team and ensure everyone is bought in to the vision? What tools are at our disposal for effective collaboration? What are the avoidable pitfalls? I've been managing remote teams since way before Covid and can help you maximise remote work efficiency.
I've spent most of my career at Amazon and can guide you in maximising your Amazon store discovery, sales, or general efficiency and avoiding common pitfalls.
Our startup uses content stack to manage and render content for our website winechain.co, therefore I have a decent understanding of its pros and cons and comparison to other headless CMS.
Asana is my go to tool to manage product roadmaps or generally cross collaborate across teams. Its a great tool for startups as well as enterprises an doffers a ton of integrations to make everything easy.
Website analytics is the bread and butter or any business. I've been using google analytics for measuring performance of our own website and will be glad to share knowledge.
Leading product strategy, end-to-end customer experience, and go-to-market orchestration for the international rollout of a new business launch at Amazon. Role spans complex regulatory and compliance considerations including vehicle financing, payments, and advertising.
WineChain - blockchain-enabled ecommerce startup providing access to rare wines with guaranteed provenance and transaction integrity. Owned the build-out from zero to revenue across marketplace design, supply chain, payments, and customer experience with a team of 12. Operated in a highly regulated environment at the intersection of alcohol commerce, financial services, and digital assets, navigating complex regulatory, compliance, and market-entry requirements across US, UK and EU.
Held full P&L ownership across UK and EU marketplaces, scaling the business to near-billion GMV over three years. Built and led a 120+ person, cross-country organisation spanning commercial, marketing, product, operations, and analytics. Conceived and launched Amazon’s first Sustainability Accelerator, establishing a blueprint later adopted across marketplaces.
Owned growth and first-year success for new sellers across UK and EU. Scaled the business to $1B+ in GMV, led product, marketing, and programme teams for onboarding, compliance, education, and early-stage performance. Led seller compliance, KYC, and fraud prevention products across the EU and built ML-enabled solutions spanning identity verification, AML, and counterfeit prevention.
Launched Amazon’s seller programs in India and led end-to-end onboarding, education, and seller success. Created the seller operating model from scratch and built a cross-functional organisation from 0 to 100+ across product, programme, operations, and marketing.
Led EU marketplace programmes for new seller success. Designed onboarding and cross-border programmes that simplified seller entry, reduced operational burden, and supported sustained growth across all EU marketplaces.
