All mentors

adeagbo obaloluwa

Growth Leader

Lagos, Nigeria (+01:00 UTC) Englishfrom Lagos, Nigeria
Usually responds in 3 days
Free
Price per hour
30 min
Time Blocks Available
0.00
0 reviews / 0 sessions
Tue
03
Next availability

Bio

Obaloluwa Adeagbo is a seasoned product and growth marketing leader with close to a decade of experience in driving business growth and scale for startups and enterprises in Africa, UK, and the US across different verticals including Fintech, Augmented reality, Virtual reality, EdTech, Insurance and so on. He's had the opportunity to work for companies such as AxaMansard, Consolidated Hallmark, Greensprings School, Johnson & Johnson, Oarbt, Risevest, CashEx, Money Africa Kids just to mention a few. While leading growth at Risevest, user acquisition and asset management doubled. While at CashEx as the growth marketing manager, user acquisition grew by 1,100% and transaction volume grew from about $100,000 to approximately $3M in few months. In 2023, Oba was chosen by Wennovation Hub and the Nigerian Sovereign Investment Authority to train and mentor 25 upcoming CEOs and founders in Nigeria. Oba is always looking for new and innovative ways including AI to help businesses to grow efficiently. He is also passionate about communicating, teaching and mentoring on growth. He is simply obsessed with growth!

Expertise

  • Growth marketing

    I'm obsessed with helping startups grow and scale. While leading growth at Risevest, user acquisition and asset management doubled. While at CashEx as the growth marketing manager, user acquisition grew by 1,100% and transaction volume grew from about $100,000 to approximately $3M in few months.

Toolkit

  • UXCam logo

    UXCam

    Used UXCam at Risevest, a leading fintech in Africa to get insight about failed payments and churn. Through video recording session, and heat map features, I was able to see figure part of the app, screens and buttons that were causing the droff-offs. We were also able to see the type of devices experiencing the challenge. By working with product, we were able to fix to reduce church and ensure our growth marketing efforts don't go to waste.

Experience

  • Talstack

    Marketing Lead

    Leading marketing at Talstack

  • CashEx

    Growth Marketing Manager

    • Helping immigrants moving to the US get more equitable access to financial services in the US. • Oversea AAARRR Funnel optimizations • Research, analyze and report on the competitive landscape including, market trends, product lines, pricing/business models, and methods of operation. • Collaborate with product, marketing, and business units on new initiatives including providing insight/performing analysis on market size and go to market strategy • Define, set-up and implement growth & experimentation methodology across different teams. • Channel strategies/marketing mix, brand measurement/health/tracking, and user journey across products in the ecosystem. • Translate research data and findings into actionable/ strategic insights using strong storytelling, data visualization, and presentation skills.

  • Rise

    Head of Growth

    • Lead Growth Marketing Strategy • Oversea AAARRR Funnel optimizations • Interpret data for actionable insights for all channels. • Lead all performance marketing efforts (management and optimisation for Google Adwords Search, Re-marketing, Facebook ads Campaigns, SEO, referral marketing). • Define, set-up and implement growth & experimentation methodology across different teams.

  • SPACE.TM

    Head Of Digital

    • Lead growth hacking strategy and execution to grow OMTM for clients • Work with the creative team to deliver engaging and highly converting stories and content for brands • Plan, execute and manage paid campaigns using Eskimi, Yahoo Gemini, Google Ads, Facebook & Instagram, Twitter, LinkedIn, DSPs and other platforms for clients • Create and develop landing pages, chatbots, segmented drip email automations, SMS & WhatsApp automation for brands • Lead automation and digital transformation initiatives for brands • Champion digital transformation initiatives for brands

  • Greensprings School, Nigeria

    Brand Communication Executive

    • Conduct qualitative and customer research needed for enrolment. My role includes competitor analysis, traffic analysis, lead generation, building customer avatars amongst others. • Co-create digital growth strategies and execution • Plan and execute paid campaigns using Google Ads, Facebook, Instagram, Twitter and LinkedIn • Liaise and built a strong relationship with 3rd party platforms. Co-develop PR content and banner ads for the third-party platforms. • Oversee and mentor digital marketing and sales interns • Co-manage the social media platforms including Facebook, Instagram, Twitter and LinkedIn via the Hootsuite platform

  • Digital Marketing Skill Institute

    Senior Digital Marketing Consultant, Course coordinator

     Co-developed digital strategy for Consolidated Hallmark Insurance.  Developed email marketing strategy for International health management organization (IHMO) as well as designed online campaign  Co-developed ‘study in India’ campaign for STPL Global.  Co-developed Google Adwords and Facebook campaign for Travel Beta  Worked on over 85% of all email marketing campaigns for digital marketing course  Wrote over 26 well-researched content both for clients and company that ranked on page one of google.  Served as principal, sales representative and customer care for the digital marketing training and have taught 30 sessions in digital marketing.

Made within Glyfada