What to watch out for when it’s time to scale $1M+ PPC budgets for the very first time
Facing a similar challenge?
- Talk to someone who has been there before
- Get unbiased insight from industry veterans
- Work through the issue with a mentor by your side
If you’ve run paid acquisition for +5 years in SaaS you’ve likely worked across many different PPC platforms. Google, Facebook, LinkedIn, Twitter, Reddit, Quora…the list goes on.
But not everyone’s scaled +1M budgets, and when it’s your calling to take on the role – it can be nerve-wracking to have that much responsibility.
You’ve likely hired some contractors or managed a team. Maybe you’ve got experience in cross-functional teams that include roles like a video editor, designer and media planner.
But there are still usually questions:
- How did you build your marketing budget? Do you work backwards from metrics I’m told to hit from the executive team?
- How do you go about running ad copy tests? Is the system you’re currently running scalable?
- How do you allocate your time between strategy and execution?
- At what point do you hire out for a skill? Like is it at a certain spend level? Or what exactly does that timeline look like for you?
The bigger the budget spend, the more questions you have that won’t have answers on quick google searches. There really aren’t that many marketers running ad campaigns at this scale in most people’s networks.
If you are a performance marketer looking for validation on how others have done it at scale, speaking to a growth mentor could help.
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