Advice on what type of growth marketer to hire. Freelancer vs. Agency vs. In-house
Facing a similar challenge?
- Talk to someone who has been there before
- Get unbiased insight from industry veterans
- Work through the issue with a mentor by your side
Growth marketing when done right, is extremely powerful, and it’s no wonder that there are over 2,000 startups on Angel looking for a “Growth Marketer” role to hire.
Hiring a Freelance Growth Marketer
- They won’t be part of your team long-term so make sure that you’ve got awesome documentation created that you can transfer to the next person that will join the team when they inevitably will leave.
- Be extremely careful of freelancers who have very little (or zero) working experience yet truly believe they are growth hackers because they’ve watched ConversionXL courses on the topic.
- Be mindful of security issues, they’ll need access to some pretty critical data in order to properly do their jobs. Don’t willy-nilly hand over access to your billing system database in the pursuit of faster growth marketing. It’s not worth it!
- Can these freelancers mesh well with your existing team? Growth marketing is a full stack affair that incorporates product, marketing, sales and C-suite. Growth marketing does not work with “siloes” and if your organization does not communicate well as it is, it’s definitely not going to get any better by throwing a growth hacking freelancer into the fray
Hiring a Growth Marketing Agency
- You’re looking at a minimum of $5,000 per month if you want to sign with a high-end growth hacking agency who has proven track records. It’ll roughly cost you the amount you’d pay to a full-time growth hacking employee. (This does not include PPC spend)
- Agencies will generally only work with businesses that have product-market fit with an already existing marketing team. Most of them will tell you they want a single point of contact, usually the CMO or VP of Growth.
- Be wary of growth hacking agencies that hoard information from you and don’t share their experiment spreadsheets. You want to make sure that they are transparent with what they’re working on.
- Monitor what they’re doing, but at the same time don’t try and micro-manage. Give them space to do their job. Don’t be annoying.
Training in-house to become Growth Marketers
- Train your team using the ConversionXL institute video courses.
- Invest in Growthmentor 1:1 calls for your team. Talking to veteran growth hacking experts is an awesome way to hack the learning curve of your team and reduce the chance that they’ll make expensive noob mistakes.
- All the knowledge will stay inhouse. This is a HUGE benefit.
- The culture of your team will adopt a growth mindset which permeates everything.
If you’re currently thinking of hiring a growth marketer to join your team, speaking to a growth mentor will help you sort through the pros and cons.
You’ll be able to share your thoughts of what you’re looking for with your mentor and get a second perspective. This can help you head off potential expensive hiring mistakes down the road.
MENTORS WE RECOMMEND FOR THIS TOPIC
“It was a pleasure to speak to Dani, I just wish we had more time! She gave me a few actionable ideas and useful insights (I didn’t think of before) for marketing my new sustainable business and invited me to the female founder community which was a great bonus!”
“Dani was very helpful and she truly wanted to understand my perspective about the issues I’m facing at the moment with my career path. After 2-3 minutes the conversation didn’t feel anymore like two strangers, but actually a mentor sharing her knowledge about the things she’s been through. In the end, I regret that It was only 30min.”
“Jason was a rockstar. Asked lots of insightful questions, listened, and ultimately delivered 3 very actionable tips, that I am in the process of implementing. From start to beginning, great energy, I knew I was talking to a veteran in Growth Hacking space.”
“Just finished a great session with Jason. He was very tailored in applying his extensive experience/background to what I was looking for help on – hiring a remote marketing team. I could have easily chatted another hour! Super helpful, and an enjoyable experience with some clear takeaways. Thanks Jason.”