Get help with validating your startup idea so you don’t build something nobody wants
Facing a similar challenge?
- Talk to someone who has been there before
- Get unbiased insight from industry veterans
- Work through the issue with a mentor by your side
The biggest mistakes founders make is falling madly in love with their business idea, to the point where they think there’s no point in validating it.
Don’t fall victim to founder bias.
It’s no surprise why +90% of new startups will end up failing.
One of the biggest hurdles to overcome in the ideation stage is having a clear idea of the problem you’re trying to solve, and a clear vision of how your business/product will solve that problem.
For example, if you’re thinking of a B2B SaaS application, you would want to thoroughly understand the workflow you’re trying to improve, and understand how solving that workflow’s issues impacts your potential clients’ businesses.
Ask yourself:
- Is the workflow issue a problem your potential clients are aware of?
- Is it a problem they would pay to fix?
- Will the impact of your “solution” be measurable? How?
At this startup stage, any feedback can help you uncover perspectives that you haven’t considered. Even something as simple as talking to people in your peer group could be a useful way to flesh your ideas out and take you closer to building something concrete.
If you’re looking for a mentor at this stage, and you definitely should be, consider looking for someone with industry experience that has the patience to brainstorm with you. Having someone that can challenge your assumptions will help you develop your ideas. This will be key to evaluating your business idea and more importantly to build a foundation that makes going from concept to action more feasible.
MENTORS WE RECOMMEND FOR THIS TOPIC

Jonathan Bree
Jonathan has a deep understanding of product development. I love chatting about product stuff with him. I wanted his expert advice on my new positioning and product concept. I got much clearer after chatting with him. Definitely book him to talk about your product.


Anand Chowdhary
“Very good session 🙂 Energetic, full on it, driven and motivated. Gave clear direction and alternatives to my proposed idea of a validation track/incubator program. This is one of the types that loves mentoring for the energy that it gives him.”
