Get advice on how to convert more traffic using content upgrades more intelligently
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We see this all the time.
A great piece of content is created without an equivalently impressive mechanism to convert readers into email subscribers.
Common reasons for this include exhaustion after creating the initial piece of content – “really? we’re not done yet?”, lack of expertise around marketing automation and how to tactically set up email optin tools with email marketing tools, lack of ideas on what the content upgrade should be, and the list goes on and on.
There isn’t much benefit to using content upgrades if the original piece of content is terrible, but if you’ve put in the effort to create an awesome piece of content you should definitely try and max out the ROI of your time and leverage content upgrades.
It’s a shame to spend days creating an awesome blog post and then skimping out when it comes down to the bait you’ll use to get emails. Or worse yet, not creating a content upgrade at all. Remember, your visitors won’t just “subscribe” to your monthly newsletter because they liked your single blog post.
You need to offer them an incentive that doesn’t suck.
Look at your email subscriber KPI’s. if you’re not converting at least 3% of your blog traffic to subscribers, you’re probably making a few mistakes here and there.
There are creative “hacks” you can implement to help save you time and get that lead magnet and up running without hiring fancy designers and expensive content marketers. There are dozens of content marketing experts on GrowthMentor that have experience collecting thousands of email subscribers.
Leverage their experience, ask how they did it.
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