Get advice on how to get buy-in from management for your content marketing budget
Facing a similar challenge?
- Talk to someone who has been there before
- Get unbiased insight from industry veterans
- Work through the issue with a mentor by your side
The increase in demand for content marketers has led to a sharp increase in the rates of top-tier practitioners. Factor that in with the insane competitive landscape and it’s easy to see why buy-in for content marketing is becoming more difficult than ever before.
And to make matters even worse, the payoff of content marketing usually shows up months later.
Which leaves bosses and CFO’s asking you annoying questions like “when will we start seeing ROI on our spend.” Content marketing isn’t cheap and the ROI just isn’t what it used to be anymore.
This is a very common situation that most veteran content marketers have dealt with before.
Get a mentor’s advice on how to deal with situations like this. And who knows, you might actually end up throwing in the towel.
There’s no “rule” that says that content marketing is a good fit for all businesses.
If you’re on the fence about content marketing it wouldn’t hurt to get the opinion of an unbiased full-stack marketer on whether content marketing’s a right fit for your marketing stack, and if so, how to convince all stakeholders.
MENTORS WE RECOMMEND FOR THIS TOPIC
“Vassilena went above and beyond. She broke down a few steps in my process that were lacking and how to fix them. Her comprehensive knowledge about the content stream and what goes into doing content marketing helped get through a few major blocks I was having. I enjoyed speaking with her and can’t wait to speak again.”
Vassilena was really fun to talk to! She stress-tested our growth process here at Upraw Media and also provided us with a few resources to improve it. Her jobs-to-be-done article really helped increase our understanding of the buyer journey! Looking forward to also using her Notion experimentation framework to test and identify our traction channels!
Helen was wonderful. Very productive time with her. She took the reigns and really cared about helping. She asked questions, tried to understand as best possible the context from my perspective. I felt completely comfortable talking to her and left the meeting with a bunch of useful takeaways. She told me I could reach out to her again in the future and do not doubt that I will. 100% recommend!
Blown away at the value I got from this call. I’ve literally paid £1000s to attend courses and coaching before but none delivered the amount of value I had compared to this call. Which is FREE (exc cost of membership here of course) Very excited to get working on my list of to-dos from the call and seeing what happens. A must-have call for everyone. Thanks Helen!