What’s the best “starter” acquisition channel for bootstrapped startups?
Facing a similar challenge?
- Talk to someone who has been there before
- Get unbiased insight from industry veterans
- Work through the issue with a mentor by your side
With very few exceptions, sales is the best way to go.
Not only will the outreach to individuals give you an opportunity to hone your marketing and verbiage (by measuring what gets the best response) but if you can get people on a call, you’ll pick up a ton of great information from the way they react to certain sentences.
If it lands, do it again.
If it doesn’t, tweak it the next time.
It’s the fastest, most direct, cheapest way to refine your positioning. One other tip on sales, do as much of it as you can. You’ll learn more on 5 phone calls than you will in a month of marketing campaigns.
MENTORS WE RECOMMEND FOR THIS TOPIC
When asked ‘What would you do if you were in my situation’, Kosta had extremely solid advance, particularly understanding the bootstrapping situation.
A pleasure to talk to and get specific actionable next step advice!
“Kosta was super helpful and raised some really important points that I was able to take onboard. It’s awesome to know I was speaking to someone who managed to bootstrap a very successful SAAS company. That knowledge is priceless. Thanks Kosta.”
I’m a founder, and I reached out to Harri for advice on fundraising versus continuing to bootstrap. Harri gave excellent advice based on his own experience. He provided clear, concrete examples and responded to all of my questions. I would highly recommend him as a mentor.
“Harri is a very thoughtful, carrying mentor who is eager to provide value to his mentees. I received some important recommendations that made me reconsider my objectives; also, I felt really supported and listened to through the conversation. I would recommend Harri to anyone who is launching a company and needs some guidance on bootstrapping, product market fit and business model.”