Influencer Marketing Strategist
Here are some of the things I love helping others with: - Effective and efficient way to get started with Influencer Marketing - Building cohesive strategies and roadmaps for your influencer program - Get you unstuck from general or niche challenges in Influencer Marketing - Any questions you might have about tackling Influencer Marketing
I specialise in building performance driven influencer and affiliate programs from scratch using efficient, easy to implement and highly scalable frameworks, that I've developed and tested in more than a decade of experience in the field. I primarily work and launch in english speaking markets like US, UK, CA and AU and parts of Europe.
Activated as a social media manager for 5 years across FB, IG, Tik-Tok, X and Pinterest. I use my social media experience hand in hand with ICP research and creating laser focused influencer marketing strategies, mainly based on social user behavior, channel preference and associations. By understanding each channel, I help brands deploy better and highly cohesive influencer content and activations, both paid and organic.
User research plays a huge role in how I approach influencer marketing and in the past years I've worked on refining ways to do ICP research that is not only product centric but content centric. I've seen a lot of success plugging in ICP research directly into the influencer strategy with direct impact in testing times, program performance and content longevity.
I've built and led teams across marketing, social media, design and customer care, but I mainly focus on hiring and training influencer specialists with the largest team ever built being 10 specialists (both junior and senior). Knowing what specific skills to look for when hiring, how to structure an influencer team for max output and efficiency and how to train for success are challenges I see often when building IM teams.
I do everything in ClickUp and I absolutely love it. It can be a really powerful tool whether you're taking advantage of the basic or advances features and automations.
Easiest and fastest way to track influencer marketing and get a baseline idea of performance and impact. I use GA to build both simple and complex attribution models for influencer marketing, depending on the project.
One of the best tools for analysing social traffic behaviour and set up onboarding/various surveys. Always loved using it, especially the recording functionality.
You don't need fancy tools or automations, if you have Zapier. I've used it to handle automations for databases up to 20k influencers and handled thousands of invoices, contracts, briefs etc. though it.
Worked with clients/brands across beauty, apparel, wellness, automotive, CBD, beverage and more - building programs but also doing seasonal/one-off activations and consulting.
I come from a generalist digital marketing background - but I've always focused on building with influencer marketing as one of the main functions, and leverage it through content distribution across all the other channels.
I have 5 years of experience in managing social media accounts and creating content across Facebook, Instagram, Tik-Tok, X and Pinterest mainly for DTC (e-commerce) brands.
Worked with brands in SaaS (tech, education etc) both in-house and as a consultant, helping them build programs and elevate their existing ones with different goals: performance, brand building, awareness etc.
We build owned-in house influencer and affiliate programs for DTC and SaaS brands. We handle everything from strategy, operations and building custom infrastructure and help with either starting from scratch or scaling and professionalising an existing program.
- Scaled Veed's influencer program from 0 to working with 90+ creators across YT, Tik-Tok and IG with 200+ videos live to date - 10mil+ targeted video views generated across platforms for the brand (CPMs ranging from 0.3 to 11) - Supported AI features launches with creator content > 1mil+ views generated in 30 days for Magic Cut alone - 1.6mil video views generated from YT long-form content to date with an avg 1.02% tracked CTR
- Took over the company’s influencer marketing (6+ team members) and implemented processes that drastically reduced discovery, outreach and negotiation times - Grew the internal database from 4k to 8k highly niched creators across IG,YT,Tik Tok and podcast channels - Lead the team to hit monthly performance targets with direct impact in revenue ( % increase in paid signups each month) - Achieved a 50% increase in the number of creators signed each month by end of the year with 600+ creators signed across platforms - Supported with launching the brand’s Tik-Tok and hit 2 million views in 3 months
