Here’s a sneak peek at the brightest and boldest ladies of growth marketing.
I have personally interviewed each and every one of them and can vouch for their ability to help you grow your business.
They are ready to help you to take control of your business trajectory and set up a killer marketing strategy.
With these mentors by your side, you’ll be sure to go far!
Sustainable Growth Practitioner, Yoga Teacher
Dani’s following a burning desire to better understand burnout and how personality insights, yoga, and diet can help stimulate the mind, body, and soul for personal growth.
She recently led growth alongside Sean Ellis at GrowthHackers — all things community, conference, training and NorthStar (software).
Before that Dani led marketing automation, email, direct mail, and other cross-functional projects for Payoff, a fintech company focused on helping people in USA pay off their high interest rate credit cards with personal loans.
Growth Gal - aka Dani Hart
My favorite question is “what can I learn from this?” and I love meeting, learning from, and helping people.
Customer Experience and SaaS Growth Strategist
Sue’s spent more than 20 years working in the startup space predominantly in Silicon Valley working with B2B SaaS companies. She also has experience working with companies in the telecom, fintech, and life sciences sectors.
Whether that has been marketing or customer experience leadership in startups, or consulting with or advising them, Sue’s done it all.
She has developed and executed corporate strategy, created pitch decks, made pitches, managed agency and analyst relationships, established customer acquisition and customer marketing programs, led product marketing, created customer experience and customer success programs, developed customer advocacy and reference programs, developed analytics dashboards to generate clear customer insights to optimize customer programs, established customer advisory boards and culture committees, led content strategy and development of all content, and created win-loss programs.
I’m passionate about startups and how to help them engage employees to help drive customer value. The key is to understand product-market fit, identify high-value customer segments, and create the programs that are going to reduce time to value for customers so they can achieve their business outcomes quickly. This is what drives growth.
Content Marketing Specialist
Marketers spend too much time obsessing over creating and churning out content without strategic plans on how to *use* all of it.
After spending way too much time running on her own content creation hamster wheel (and burning out more than a few times), Brittany realized that she already had SO MUCH CONTENT sitting on her company’s blog, not doing *anything* for them.
What if we focused less energy on starting from scratch and more time going back and fixing what’s broken?
That’s what she shifted her own marketing mindset to focus on using content instead of creating it, and it’s led to new results, a new career, and more impactful content all over the internet.
From blog posts and emails to podcasts and videos, I have a superpower for finding weak spots in content and building them back up, and I’d love to see what we can do with yours!
UX Designer, CRO Specialist & Consultant
Ana’s a UX agency owner based in Portugal. Formerly at Google, she’s also worked with several agencies, start-ups and as an independent consultant for corporate clients.
At Google Portugal Anna co-led the mobile UX initiative, working with some of the biggest Portuguese companies across different industries, helping them improve their mobile user experience and make use of the modern mobile web technologies to their advantage. Pretty exciting! She’s also collaborated with global teams at Google for global mobile UX initiatives.
I help not only aspiring UX designers kickstarting their career, but also businesses in need of consulting services in UX or CRO.
Full Stack Growth Marketer
Jess has worked with some of the world’s largest media companies, publishers, and brands to drive revenue and growth. There’s definitely a rush that comes with spending millions of dollars on Facebook alpha campaigns and seeing your work featured in case studies.
In recent years, her work has focused on B2B tech SaaS platforms to build their marketing practices while building their marketing teams.
Brands touched include; SocialFlow, The BBC, Al Jazeera, Time Inc, Conde Nast, Bloomberg, IFC, J.Crew, Madewell, Microsoft, Johnson & Johnson, The Economist, VH1, BarkBox, Two Dots, Spotify for Brands, and more.
My passion is helping startups and entrepreneurs leverage those (and additional) tactics tools to drive tangible results at a fraction of the cost.
SEO Expert Services Specialist – SEO Growth Mentor
Joanna is a self-taught SEO expert with an SEO background experience from early 2009.
From 2013 and after, she has successfully managed and assisted several business owners with their services, brands and firms in multiple industries like architecture, ecommerce, designer eyewear, interior design, technology companies, plastic surgery, medical and others.
I’m a results oriented and laser focused SEO Expert who enjoys mutually satisfying collaborations.
Marketing Automation Superstar
Looking to build a nurture program? Need help setting up your marketing automation platform? Not sure how to execute a workflow, manage a list import, or connect third-party tools like Go To Webinar?
Let her help by tackling the problem at hand and teaching you how to manage going forward. Melissa is a marketing automation superstar, Certified in Marketo, Salesforce, Pardot, ABM, plus a Professional Diploma in Digital Marketing from the Digital Marketing Institute.
I know a LOT about marketing automation and would really love to share my secrets and help you.
Growth Marketing Strategist
Yasmine is a Hybrid T- Marketer. In the last + 15 years, she’s chosen to build extensive lateral knowledge across multiple industries and marketing channels, offline and online, fine-tuning a data-driven methodology that enables her to build integrated marketing plans.
She’s usually brought into play at the website redesign stage.
Because your website plays a critical role in your selling process when it matches your buyers’ buying process.
To map it all out, chances are she will make you question every aspect your business, pretty much like drafting a business plan.
Yasmine de Aranda
There is a place for everyone on the market. The key is finding the right positioning and knowing your ideal customer. Through a data-driven methodology, I help you identify your Unfair Advantage and guide you in building a 360 integrated strategy that bridges the gap between sales and marketing.
Customer Journey Optimization, Marketing Automation Specialist, SaaS, B2B, Empowering non-technical teams
Over 20+ years in technology and consulting, Audrey’s been pushing product and technical innovation across Media, Telcos, Finance and Startups since 1997. As a consultant, her strategy was always to effect positive change during my engagement, leaving clients in a stronger position than before.
Over the years, Audrey has built a deep product pedigree across B2C & B2B while helping large and small organizations enhance their digital offering. She got the startup bug after helping an Australian startup from inception to exit with a $10 million valuation within 6 months. (Wow!)
In the past 7 years, Audrey has founded 2 startups and has been consulting with other startups to help them to optimize their customer conversions whilst empowering non-technical team members to move fast without developer involvement, aka “Customer Journey Optimization”.
Startups succeed by defining hypotheses and testing them out. If you cannot do that quickly, your startup will run out of runway before you can find the right target market, the right acquisition strategy and the right activation approach.
Early-Stage SaaS Consultant & Customer Success Evangelist
SaaS growth depends on customer success, but here’s the scary thing about customer success: It also exists outside of your platform.
Success means that customers are not only using your product, but they’re also getting their desired outcomes – and when you bring your platform together with a strategy to help customers achieve those outcomes, you have a recipe for acquisition, retention, and insane revenue growth.
This is what Nichole does, and does very well.
Nichole takes startups from problem/solution fit to product/market fit, all the way through growth marketing and scalable customer development. They’re specialty is in quickly diagnosing strengths and weaknesses in SaaS companies and strategizing ways to improve retention and strengthen brands and also helps SaaS startups launch, engage, and grow communities.
Nichole Elizabeth DeMeré
I will help you get to know your customer really, really well. And that is hard. For any size business. It’s as hard as it is vitally important, because everything you do, from developing your product, to marketing your product, to creating a brand that drives customers to you – it all starts here. So few startups get this right.
Marketer & Advisor for Greek & American Ventures
Lucy is a marketer and startup advisor with a background in building brand messaging and marketing programs for B2B SaaS startups, tech companies, and personal brands. She’s held high level digital marketing and strategy roles at companies such as IBM, Curalate, and 100mentors, and is now the founder of a marketing consulting and business advisory firm helping Greek and U.S. businesses craft messaging and build marketing and business strategies to reach global audiences.
I’m a passionate, methodical marketer and advisor working with Greek and American startups and small businesses to build branding, craft messaging, and drive growth.
Founder, Marketing and Branding Strategist
Anne has created 3 businesses in the e-commerce space and understand the process to get ideas off the ground. Her specialty is in branding, value proposition, digital marketing, and creating efficient workflows. As a marketing enthusiast and conscious entrepreneur, it is her passion to support purpose-driven products and services.
I am a founder of a social enterprise in the e-commerce space for the past 2 years. I help entrepreneurs strategize and create Minimum Viable Products (MVP) to get the ideas off the ground quickly and efficiently.
Growth Product Manager
Over the past 8 years Tanya has been growing as a product manager, participating in numerous projects with broad international audience on the web and mobile.
From a product perspective, she believes in user-centered design, rapid iterative prototyping, experiments and always aims at growing the core product metrics.
She currently works as a product manager at PandaDoc.
I have a strong technical background, eye for good design, and love for data analysis.
In the year 2000-ish she started her tech career as a software tester. Along the way, she discovered the ‘social web’ and community. Seth Godin also inspired Rosie in the ways of a marketer and community building.
Along the way, Rosie has bootstrapped Ministry of Testing to a ‘7 figure’ and full time 8 employees.
Rosie believes in the power of community. Sure, growth and marketing help. But the power that most people can’t be bothered in these days is ‘community’. Real community, not that fake stuff.
So, if you think a community can help your venture, talk to Rosie, she’d love to chat.
I discovered the concept of community back in 2005 and have been attached ever since. Since then I’ve founded Ministry of Testing. A community for software testing/testers. We are a bootstrapped team, running events and an online platform for a global community.
Jean’s been in the digital space for well over a decade. She worked with lean startups to corporate enterprises, as well as startups acquired by enterprises for $36 million.
She’s helped implement product processes across companies. These adapt accordingly but always follow a Learn, Build, Test, Ship process. This processes allows the most innovative ideas to come to the table while staying efficient and result oriented.
If you want to talk to an expert product manager with a tremendous about of cross-discipline experience, you can’t go wrong with Jean.
I thrive on Design Thinking that solves not just for users, but takes your resources and bottom line into account as well. This keeps your team and process as lean and focused as possible.
Media and Storytelling Strategist
Theola is a former journalist who made a career shift into media, marketing, and communications.
Now she is a founder and entrepreneur currently in an accelerator to create a talent solution for the layoffs and buyouts that have disrupted the media industry. She has extensive media and public relations expertise.
She has also been a national speaker and trainer in public relations, including serving as a #SXSW2018 Mentor.
I understand well the joys and challenges of the founder journey because I am also on that road. I love talking about mindset and I come from a perspective of growth and learning.
Copywriter + Case Study Expert
Emma is the Founder of Stories by Emma, a boutique content marketing company. They specialize in content marketing strategy, building brand voice, and sharing stories on the web.
Her real niche’ expertise revolves around case study marketing. I interviewed her on how to create awesome customer stories for SaaS startups and featured her thoughts in this blog post here.
Do you want your brand to ooze words that are cuter than puppies and more delicious than chicken wings? I’m here to help!
Marketing Specialist, ex-corporate turned creative agency co-founder
Anastasia has 10 years experience in the consumer goods sector as Brand and Digital manager. She worked on several successful brands at Unilever and Danone (Axe, Omo, Actimel, Domestos) launching award-winning campaigns, product innovations and social mission programmes.
She can help you understand what consumers want, how to shape a brilliant product idea, market it and most importantly, how to create a brand that people will love.
Anastasia recently took the leap and co-founded a creative agency which focuses on design, branding, web development and digital marketing and is embracing the digital nomad lifestyle traveling South East Asia at the moment!
Having experienced both sides of the marketing world, as a client and as an agency, I will also be able to support you on client/agency relationships and strategies.
B2B Sales Hacker
Juliana is the Head of SMB & Sales Development at Zendesk covering Latin America but she’s also held high-level positions at companies like SAP, Dynatrace, and more than 4 years as a senior enterprise account maanger at Salesforce.
Today she manages a team that both farms and hunts opportunities across Latin America focused on companies with less than 100 employees. With a $6.5M (ARR) quota per year, her account executives are focused on new business, cross-sell and up-sell of the entire Zendesk Suite.
Juliana joined as a GrowthMentor because she realizes that entrepreneurship is NOT easy. Many people are overwhelmed with all their daily tasks that they don’t have time to think or research or discuss their salese strategy
- What’s my target audience
- How do I reach them
- How should I work on business development
- What’s the best way to fulfill my pipeline with eager prospects
- How do I manage those prospects
- What’s the ideal sales cycle
- How can I predict revenue
- How can I hire A-players for my team
- Should I think or consider international expansion
- What’s the right technology to manage the engagement and relationship with my prospects and customers…
All of this stuff, all in the back of your mind, sitting there…
Don’t let it sit there festering for much longer – just have a chat. Need help with sales strategy, Juliana’s ready to help you grow.
Juliana de Souza Faria
I’m here to help you overcome all your sales and customer service challenges. From demand generation and business development to closing and customer retention, we’re working to meet your revenue goals and KPIs.
Content Marketing Strategist
Shayla doesn’t just write. She optimizes buyer personas, builds customer journeys, defines list segmentation, and develops content experiences that drive higher conversions.
She specializes in influencer outreach, email marketing, and editorial team-building. Her client list includes Shopify Plus, Kissmetrics, Yotpo, HostGator, and Agorapulse.
I help businesses implement content and email marketing strategies using habit-forming principles and persuasive messaging to generate more leads and sales.
Content Marketing Specialist
Cara is a content marketing strategist with a focus on technology and B2B business growth.
She has a degree in journalism from Boston University and spent 5 years working at newspapers and magazines, including the Boston Globe. Since then, she made the shift over to working at high-growth startups, bringing her writing skills to the world of content marketing.
I focus on building powerful content strategies for startups using target personas, consistent messaging and SEO. I focus on creating high-quality content like blogs, podcasts, case studies and in-depth eBooks that consistently drive new leads and build brand identity.
Social Media/Content/Email Strategist
These days an active social media presence is a must. Even if you are not getting your clients from social media, they will still search for you before deciding to become a client. At minimum, you at least need to ‘show up’.
If you want to build up an active audience that hopefully will convert, engagement is the first step. Jessica can help you figure out where it is best for you to engage and build up a name for yourself.
Jessica can help you map out your audience personas and come up with a plan with how to publish entertaining and valuable content.
She’s not talkin’ spam here, Jessica specializes in writing emails that get straight to point with a bit of pizzazz. The goal is for them to feel personalized and hopefully for your client to crack a smile upon reading.
The internet is over-saturated. Use social media, your content and emails to stand out as a business that actually has personality.
The growth marketing industry is kind of dominated by dudes. I noticed this around a month after we officially launched. At that point, we had just 30 mentors, but there were 3 females amongst the ranks. It was at that point that I asked Nichole Elizabeth DeMeré to help me out a bit. She put out a broadcast on her Slack community asking if any females were interested in applying, and also made some great 1:1 intros.
That opened the doors to creating a more balanced platform. Sometimes, things don’t happen naturally. And that’s fine, it’s ok to “mess about” a bit to purposefully create a more harmonic balance. And thankfully we did because we couldn’t be more proud of the growth ladies on this list.
If you’re a woman entering into the growth scene, it might be a bit daunting, but it’s totally possible and this list gives credence to that fact. Don’t go it alone if you’re a bit indecisive, jump on a call – we’re all pretty friendly around these parts and have one shared agenda, we just want to help you grow!