What is Growth Hacking?


What is growth hacking? Is it just a buzzword without a universally accepted definition as to what it actually is or is there a definitive answer that we can all agree upon? Let’s explore!

We have a lot of demand on the Growthmentor platform for growth hacking mentors

Here’s a screenshot of the data we collected from our onboarding survey.

It’s clear to see that growth hackers are in high demand!

But what is Growth Hacking anyway?

I’m head of growth at a managed hosting provider and my first professional experience with industry buzzwords came around back in 2009 when Rackspace and Amazon started the whole “cloud hosting” trend.

Nobody knew what the hell cloud hosting really meant, but everyone was using it like it was the best thing since sliced bread.

I think the term growth hacking is kind of similar in that sense.

There’s a lot of people talking about it, but there’s a lot of confusion regarding what it really is.

So I decided to send a broadcast email to all of the Typeform respondents who chose “Growth Hacking” as a topic they might be interested in talking to a Growth Mentor about asking them what THEY thought #growthhacking actually meant.

growth hacking email

Here is the exact email I sent

I didn’t get as many responses as I had hoped.

Probably nobody really knew for sure what it meant and wanted to save face.

My favorite reply was from Corey Haines, the VP of Growth at Baremetrics and also a mentor on this platform.

That’s not to say that there weren’t other great ones too, I just loved the conciseness of it.

Another fantastic reply was from Eugenio Roman, also a mentor on this platform. 

The best part of adopting a growth hacking process is that once it’s internalized, you start thinking about implementing a feature as an experiment, and slowly but surely you’ll naturally understand how to prioritize actions. This way you’ll have a much more balanced tolerance to risk when approaching a growth challenge.

Eugenio Roman - Growth Hacker at Studyportals.com

What does Growth Hacking mean to you?

I’d love to hear YOUR thoughts on what growth hacking means!

What do you think?

Is it just a buzzword or is growth hacking a transformative trend that’s going to permanently change the way we look at business, comment below.

 

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